Hosting advertising on your Windows Media server
Applies To: Windows Server 2008, Windows Server 2008 R2
If you are hosting advertising on your Windows Media server, the advertising content is treated just like any other content you want to stream. You should use playlists to reference your advertising content to better track the consumption of the advertising content. Use wrapper playlists to insert advertising before and after the content that users request. You can also use a standard playlist to reference any number of advertisements during a user session.
Advertising content that is used for site branding, such as station identifications and welcome messages, is often stored locally and referenced in wrapper playlists. Conversely, advertisements that play at various times during the user's session are usually included in standard playlists.