OEMName specifies the name of the Original Equipment Manufacturer (OEM) for the group or groups of app tiles that you pin to the Start screen.
This value will be appended with the word "apps", or the local equivalent, on the Start screen.
Specifies the name of the OEM. <OEM_name> is a string with a maximum length of 256 characters.
Valid Configuration Passes
Microsoft-Windows-Shell-Setup | OEMName
For the list of the supported Windows editions and architectures that this component supports, see Microsoft-Windows-Shell-Setup.
The following XML output shows how to set the OEM name. On the Start screen, the group of Start Tiles created by the OEM appears with the heading: "Fabrikam apps".