You can view detailed analytics for your apps in the Windows Dev Center dashboard. Statistics and charts let you know how your apps are doing, from how many customers you've reached to how they're using your app and what they have to say about it. You can also find info on app health, ad usage, and more. View the reports in the dashboard, or download the reports you need to analyze your data offline. We also provide several ways for you to access your analytics data without using the dashboard.
In addition to the dashboard reports, you can programmatically access some analytics data by using the Windows Store analytics REST API.
Analytics for all your apps
To view key analytics about your most downloaded apps, in the top navigation menu, select Analytics > Overview. By default, the Analytics overview page shows info about your five apps that have the most lifetime acquisitions. To choose different apps to show, select Change filters.
Available reports for each app
In this section you'll find details about the info presented in each of the following reports:
- Acquisitions report
- Add-on acquisitions report
- Installs report
- Usage report
- Health report
- Ratings report
- Reviews report
- Feedback report
- Channels and conversions report
- Ad mediation report
- Advertising performance report
- Affiliates performance report
- Promote your app report
You may not see data in all of these reports, depending on your app's specific features and implementation.
Page and section filters
Each report includes filters that you can use to drill down into your data. Near the top of the page you'll see Apply filters. You can use these filters to limit or expand the scope of all of the charts and info on the page.
Within each particular chart, you may also see individual section filters. These will limit the data shown only for that particular chart.
The specific filters vary by report. The topics in this section will explain which filters are available and will describe the other data on the page for each report.
Access analytics data without using the Dev Center dashboard
In addition to the analytic reports on the dashboard, there are several other ways to access your analytics data.
Windows Store analytics API
Use the Windows Store analytics API to programmatically retrieve analytics data for your apps. This REST API enables you to retrieve data for app and add-on acquisitions, errors, app ratings and reviews. This API uses Azure Active Directory (Azure AD) to authenticate the calls from your app or service.
Windows Dev Center content pack for Power BI
Use the Windows Dev Center content pack for Power BI to explore and monitor your Dev Center analytics data in Power BI. Power BI is a cloud-based business analytics service that gives you a single view of your business data.
Use the following resources to get started using Power BI to access your analytics data.
- Sign up for Power BI
- Learn how to use Power BI
- Learn how to use the Windows Dev Center content pack for Power BI to connect to your analytics data
To connect to the Windows Dev Center content pack for Power BI, we recommend that you specify credentials from an Azure AD directory that is associated with your Dev Center account. If you use your Microsoft account credentials, your analytics data in Power BI does not refresh automatically, and you will need to sign in to Power BI to refresh your data. If your organization already uses Office 365 or other business services from Microsoft, you already have Azure AD. Otherwise, you can get it for free. For more information about associating your Dev Center account with an Azure AD, see Manage account users.
Dev Center app
Install the Dev Center app to quickly view details about the health and performance of your apps on any Windows 10 device.