Analyze app performance
You can view detailed analytics for your apps in Partner Center. Statistics and charts let you know how your apps are doing, from how many customers you've reached to how they're using your app and what they have to say about it. You can also find metrics on app health, ad usage, and more.
You can view analytic reports right in Partner Center or download the reports you need to analyze your data offline. We also provide several ways for you to access your analytics data outside of Partner Center.
View key analytics for all your apps
To view key analytics about your most downloaded apps, expand Analyze and select Overview. By default, the overview page shows info about the five apps that have the most lifetime acquisitions. To choose different published apps to show, select Filters.
View individual reports for each app
In this section you'll find details about the info presented in each of the following reports:
- Acquisitions report
- Add-on acquisitions report
- Usage report
- Health report
- Ratings report
- Reviews report
- Feedback report
- Xbox analytics report
- Insights report
- Advertising performance report
- Ad campaign report
You may not see data in all of these reports, depending on your app's specific features and implementation.
Access analytics data outside of Partner Center
In addition to viewing reports in Partner Center, you can access app analytics in other ways.
Microsoft Store analytics API
Use the Store analytics API to programmatically retrieve analytics data for your apps. This REST API enables you to retrieve data for app and add-on acquisitions, errors, app ratings and reviews. This API uses Azure Active Directory (Azure AD) to authenticate the calls from your app or service.
Windows Dev Center content pack for Power BI
Use the Windows Dev Center content pack for Power BI to explore and monitor your Partner Center analytics data in Power BI. Power BI is a cloud-based business analytics service that gives you a single view of your business data.
Use the following resources to get started using Power BI to access your analytics data.
- Sign up for Power BI
- Learn how to use Power BI
- Learn how to use the Windows Dev Center content pack for Power BI to connect to your analytics data
To connect to the Windows Dev Center content pack for Power BI, we recommend that you specify credentials from an Azure AD directory that is associated with your Partner Center account. If you use your Microsoft account credentials, your analytics data in Power BI does not refresh automatically, and you will need to sign in to Power BI to refresh your data. If your organization already uses Microsoft 365 or other business services from Microsoft, you already have Azure AD. Otherwise, you can get it for free. For more information about setting up the association, see Associate Azure Active Directory with your Partner Center account.