Category and subcategory table
Listing your app in the right category and subcategory helps customers find your app and understand more about it.
You must choose the category that best describes your app. You can optionally choose a subcategory, if available. If you're not sure which category or subcategory to use, or you can't find one that seems to be an exact fit, choose the one that you think customers are most likely to look at when trying to find apps like yours.
If you choose Games for your category, you are required to select at least one subcategory (called genre for games). You can choose as many genres as are appropriate for your game. Note that in order to publish a game to customers on Xbox, you must enable the Xbox Live Creators Program or go through the concept approval process).
If you publish the app in the Games category, you won't be able to pick a different category in a new submission; it must be continue to be published in the Games category (although you can change the genre selections in a new submission). Likewise, you can't choose the Games category when updating an app that you previously published in a different category.
For apps which are not games, you must choose one category, and can optionally choose from any subcategories that are available. You can't select more than one subcategory for apps which are not in the Games category. Only some categories have subcategories, and you can only use a subcategory if it belongs to the category you selected.
To change the category or subcategory of an app that's already in the Store (except for changing from Games to another category or vice versa), create a new submission and select the new category or subcategory.
Categories and subcategories
The Microsoft Store organizes apps into the following categories and subcategories.
|Books + reference||E-reader
|Business||Accounting + finance
Data + analytics
Inventory + logistics
Legal + HR
Sales + marketing
Time + expenses
Reference + training
|Education||Books + reference
|Food + dining||(None)|
|Games||Action + adventure
Card + board
Family + kids
Multi-Player Online Battle Arena
Puzzle + trivia
Racing + flying
|Government + politics||(None)|
|Health + fitness||(None)|
|Kids + family||Books + reference
Hobbies + toys
Sports + activities
Home + garden
Style + fashion
|Multimedia design||Illustration + graphic design
Photo + video production
|Navigation + maps||(None)|
|News + weather||News
|Personal finance||Banking + investments
Budgeting + taxes
|Personalization||Ringtones + sounds
Wallpaper + lock screens
|Photo + video||(None)|
|Utilities + tools||Backup + manage
Some of the categories and subcategories used in the Store for customers on Windows 8.x and Windows Phone 8.x and earlier may appear differently than the categories listed above.