Bidder Reference Documentation

Welcome to Bidder Reference Documentation! All the information you need to work in Bidder is right here. You can click one of the titles below or refer to the Table of Contents (TOC) on the left for entire documentation.

Let's Get Started

Overview

• Auction Overview

Concept

• Price Reduction Mechanics
• Bidding Use Case with Fees

Platform Operations

Concept

• Inventory Quality and Auditing
• Creative Audit Feedback

Reference

• Sherlock - Creative Quality Control
• AdX Guidelines and Restrictions

Bidder Integration

Concept

• Integrate a Bidder
• Quick Start Creative Buying Guide

Reference

• Deal Auction Mechanics
• Bidder Best Practices

Impression Bus API

Concept

• API Semantics
• Bidder Profile Migration Guide
• Creative Service

Reference

• Bidder Service
• API Best Practices

Bidding Protocol

Concept

• Outgoing Bid Request to Bidder
• Incoming Bid Response from Bidder

Reference

• Bid Error Codes
• AppNexus Bidding Protocol

Bidder Platform UI

Concept

• Platform Buyer Report
• Metrics Screen

How-To Guide

• Creative Screen
• Creating a New Bidder Profile
• Filters

User ID Mapping

Concept

• Batch Segment Service
• Synchronize Your User IDs

Reference

• Batch Segment Service Best Practices
• Troubleshooting BSS Uploads