Ad Tech Industry Reference

Welcome to the Ad Tech Industry Reference Documentation! All the information you need about the Ad Tech Industry is right here. You can click one of the titles below or refer to the Table of Contents (TOC) on the left for complete documentation.

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Overview

• Overview

Reference

• Online Advertising and Ad Tech Glossary
• Online Advertising Self-Regulatory Organizations

Ad Tech Concepts

Tutorial

• Ad Serving
• Ad Tags
• Creatives
• Cookies
• Header Requests
• Impression Counting
• Mobile Advertising
• Video Inventory and Formats

How to Guides

How-To Guide

• Add a Microsoft Outlook Versatile Creative
• Build an HTML5 Creative in Google Web Designer
• Integrate Xandr HTML5 Library with Google Web Designer Ads
• Build an HTML5 Creative in Adobe Edge
• Integrate Xandr HTML5 Library with Adobe Edge Ads
• Build an HTML5 Creative in Adobe Animate CC
• Use IAB's HTML5 clickTag Standard on Xandr

Best Practices

Reference

• Seller Best Practices
• Publisher Best Practices for The Trade Desk