Microsoft Invest Product Documentation

Welcome to Microsoft Invest Product Documentation! All the information you need to work in Invest is right here. You can click one of the titles below or refer to the Table of Contents (TOC) on the left for complete documentation.

Lets Get Started

Overview

• About Microsoft Invest
• Object Hierarchy

Reference

• Microsoft Invest API

Member Settings

Concept

• Microsoft Identity Platform Login

How-To Guide

• Working with Roles

Buying Guide

Concept

• Ad Buying

How-To Guide

• Basic Buy Side Setup Procedures
• Working with Advertisers

ALI Optimization

Concept

• What is ALI Optimization?

How-To Guide

• Adaptive Pacing
• Improve Click-Through Rate (CTR)

Creatives

Concept

• Working with Creatives

How-To Guide

• Troubleshooting Creatives
• Auditing Creatives

Guaranteed Outcomes

Concept

• What are Guaranteed Outcomes?

How-To Guide

• How Guaranteed Outcomes work?
• Auction Mechanics

Viewability

Concept

• Ad Viewability

How-To Guide

• Improve Low Viewability Performance
• Measure Video Viewability

Planner

Concept

• What is Planner?

How-To Guide

• Create and Activate a Plan
• Planner Troubleshooting

Reporting

Concept

• Reporting Concepts

How-To Guide

• Report Throttling
• Impression Counting