Summary
With Customer Insights - Data, organizations can build a deeper understanding of their customer base. You do this by ingesting data from various transactional, behavioral, and observational sources to create a 360-degree customer view. After you create unified customer profiles, your organization can:
define which important KPIs they want to track,
build segments to better understand who their customers are,
and enrich the data to identify brand affiliations.
This module examined how Customer Insights - Data can help provide your organization with a 360-degree view of your customer. It can help you to better drive actions by:
Examining the components that are included with Customer Insights - Data and learning how to work with the application.
Learning how to define search and filter indexes to help make locating customer information quick and easy.
Exploring the role of table relationships and activities and how they're used in the application.
Reviewing how Customer Insights data enrichment capabilities can provide a deeper understanding of customer demographics and brand affiliations.
Learning about what measures are used in Customer Insights - Data, the different measure types that are available, and how you can define them.
Exploring the customer segmentation capabilities and how to create them.
Determining how Customer Insights - Data can be combined with other applications such as Power Apps, Dynamics 365 Sales, and Power BI to create a complete solution.
The next step would be building a complete solution. These steps might include looking into further training such as a workshop, where you build out the solution that we discussed in this course.