宣传 AppSource 解决方案Promote your AppSource solution

在解决方案已提交到卖家面板,且获准可以添加到 AppSource 后,建议在自己网页上将它作为 AppSource 解决方案进行宣传。After you submit your solution to the Seller Dashboard and it is approved for addition to AppSource, you might want to brand it as an AppSource solution on your webpage. 可以使用 AppSource 徽章宣传解决方案,并吸引流量从自己网站转到 AppSource。You can use the AppSource badges to promote your solution and drive traffic from your site to AppSource. 为此,请执行以下操作:To do so:

  1. 下载 AppSource 徽章压缩文件Download the AppSource Badge zip file.

  2. 选择最适合自己需求的徽章大小。Select the badge size that best suits your needs.

    徽章大小Badge size 外观How it looks
    Small 小型 AppSource 徽章的屏幕截图
    MediumMedium 中型 AppSource 徽章的屏幕截图
    大型Large 大型 AppSource 徽章的屏幕截图
  3. 在应用或加载项网页中添加徽章(紧跟在链接之后)。Add the badge to your app or add-in webpage, directly following the link. 这样就让用户明确,他们可以从 AppSource 下载应用或加载项。This makes it clear to your users that they can download your app or add-in from AppSource.

还可以使用 Azure AD 将 Office 365 Web 应用添加到 Office 365 应用启动器。You can also add your Office 365 web app using Azure AD to the Office 365 app launcher. 有关信息, 请参阅将自定义磁贴添加到应用启动器For information, see Add custom tiles to the app launcher.

AppSource 徽章的使用准则Guidelines for using the AppSource badge

下面介绍了在网页上使用 AppSource 徽章的准则:The following guidelines apply to using the AppSource badge on your webpage:

  • 让 AppSource 徽章清晰可见。不要让它与页面上的其他任何图标或品牌图像重叠或合并。Make the AppSource badge visually distinct. Do not overlap it with or incorporate it within any other icon or brand image on your page.
  • 不要修改标志。Do not modify the badge.
  • 不要将标志设为网页上的主要元素。Do not make the badge the primary element on your webpage.
  • 不要在任何违反法律或法规或者包含反动内容的页面上使用标志。此类页面包括包含或显示成人内容、宣传赌博、宣传暴力或包含仇恨言论的页面。Do not use the badge on any pages that violate laws or regulations or that contain otherwise objectionable content. This includes pages that contain or display adult content, promote gambling, promote violence, or contain hate speech.
  • 确保在用户选择徽标后,链接会打开 AppSource 中的页面,且应用或加载项可从 AppSource 获取。Make sure that when users choose the badge, the link opens your page in AppSource, and that your app or add-in is available in AppSource.

如果需要徽章的本地化版本,请联系我们If you need a localized version of the badge, contact us.

跟踪市场活动效果并为目标访问群体自定义外接程序Track your campaign performance and customize your add-in for targeted audiences

备注

已对 AppSource 上的所有 Office 365 列表启用市场活动跟踪。Campaign tracking is enabled for all Office 365 listings on AppSource. 目前, 仅为 Word、Excel 和 PowerPoint 外接程序提供激活数据。Currently, activation data is only provided for Word, Excel, and PowerPoint add-ins currently.

若要从促销市场活动链接到 AppSource 中的免费 Word、Excel 或 PowerPoint 加载项页面,请在 URL 末尾添加以下查询参数:When you link from your promotional campaigns to your free Word, Excel, or PowerPoint add-in page in AppSource, include the following query parameters at the end of the URL:

  • mktcmpid - 市场营销活动 ID,最多可以包含 16 个字符(任何字母、数字、_ 和 -)。mktcmpid - Your marketing campaign ID, which can include up to 16 characters (any letter, number, _, and -). 例如,blogpost_12。For example, blogpost_12. 此值将用于在收购报告中提供细目。This value will be used to provide a breakdown in the Acquisitions report.
  • src -这是一个可选参数, 用于声明用户流量的源。src - This is an optional parameter that declares the source of the user traffic.

下面的示例展示了包含两个查询参数的 URL:The following example shows a URL that includes the two query parameters:

https://appsource.microsoft.com/product/office/WA102957661?src=website&mktcmpid=blogpost_12

将这些参数添加到市场活动 URL 后,可以详细了解市场活动用户渠道。Adding these parameters to your campaign URL enables us to provide more information about your campaign's user funnel. 合作伙伴仪表板中的 "收购" 报告将向您细分您的 AppSource 活动结果。The Acquisitions report in the Partner Dashboard will provide you a breakdown of your AppSource campaign results.

mktcmpid 参数一直被传递到启动文档。这允许你自定义免费 Word、Excel 或 PowerPoint 外接程序的初次用户体验,例如,向你的目标访问群体显示特定的初始屏幕或欢迎消息。The mktcmpid parameter is passed all the way to the launch document. This allows you to customize the first user experience of your free Word, Excel, or PowerPoint add-in to, for example, display a specific splash screen or welcome message to your targeted audience.

在支持设置对象的 Office 客户端中,当为目标用户加载文档时,此 mktcmpid 参数可以在支持 Settings 对象的 Office 客户端中作为 Microsoft.Office.CampaignId 用于外接程序的 Settings object(Settings 对象)。使用以下代码可以从 Settings 对象读取 Microsoft.Office.CampaignId。When the document loads for the targeted user, the mktcmpid parameter is available in the Settings object of the add-in as a Microsoft.Office.CampaignId, in Office clients where the Settings object is supported. Use the following code to read the Microsoft.Office.CampaignId from the Settings object.

if (Office.context.document.settings) {
    return Office.context.document.settings.get("Microsoft.Office.CampaignId");
}

发送到文档的值是 mktcmpid 参数的值。The value that is sent to the document is the value of the mktcmpid parameter.

另请参阅See also