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使用 Application Insights 漏斗图了解客户如何使用你的应用程序Discover how customers are using your application with Application Insights Funnels

了解客户体验对你的业务而言至关重要。Understanding the customer experience is of the utmost importance to your business. 如果你的应用程序涉及多个阶段,那么需要知道是否大多数客户正在完成整个进程,或者他们是否即将在某个时间点结束进程。If your application involves multiple stages, you need to know if most customers are progressing through the entire process, or if they are ending the process at some point. Web 应用程序中通过一系列步骤完成的进度被称为“漏斗图”。The progression through a series of steps in a web application is known as a funnel. Azure Application Insights 漏斗图可用于深入了解你的用户,并监视分步转换率。You can use Azure Application Insights Funnels to gain insights into your users, and monitor step-by-step conversion rates.

创建漏斗图Create your funnel

在创建漏斗图之前,需要决定想要回答的问题。Before you create your funnel, decide on the question you want to answer. 例如,你可能想要知道多少个用户正在查看主页、查看客户配置文件和创建票证。For example, you might want to know how many users are viewing the home page, viewing a customer profile, and creating a ticket. 在此示例中,Fabrikam Fiber 公司的所有者想要知道成功创建客户票证的客户的百分比。In this example, the owners of the Fabrikam Fiber company want to know the percentage of customers who successfully create a customer ticket.

以下是他们创建漏斗图所执行的步骤。Here are the steps they take to create their funnel.

  1. 在 Application Insights 漏斗图工具中,选择“新建”。In the Application Insights Funnels tool, select New.
  2. 从“时间范围”下拉菜单中,选择“最近 90 天”。From the Time Range drop-down menu, select Last 90 days. 选择“我的漏斗图”或“共享漏斗图”。Select either My funnels or Shared funnels.
  3. 从“步骤 1”下拉列表中选择“索引”。From the Step 1 drop-down list, select Index.
  4. 从“步骤 2”列表中选择“客户”。From the Step 2 list, select Customer.
  5. 从“步骤 3”列表中选择“创建”。From the Step 3 list, select Create.
  6. 向漏斗图中添加一个名称,然后选择“保存”。Add a name to the funnel, and select Save.

以下屏幕截图显示漏斗图工具生成的数据类型示例。The following screenshot shows an example of the kind of data the Funnels tool generates. Fabrikam 所有者从此处可以看到,在过去 90 天内,54.3% 访问了主页的客户创建了客户票证。The Fabrikam owners can see that during the last 90 days, 54.3 percent of their customers who visited the home page created a customer ticket. 他们还可以查看 2,700 个客户从主页进入索引。They can also see that 2,700 of their customers came to the index from the home page. 这可能表示刷新问题。This might indicate a refresh issue.

包含数据的漏斗图工具屏幕截图

漏斗图功能Funnels features

上面的屏幕截图包括五个突出显示的区域。The preceding screenshot includes five highlighted areas. 这些是漏斗图的功能。These are features of Funnels. 以下列表更详细说明了屏幕截图中的每个相应区域:The following list explains more about each corresponding area in the screenshot:

  1. 如果对应用进行采样,将看到采样横幅。If your app is sampled, you will see a sampling banner. 选择标题栏打开上下文窗格,其中说明了如何关闭采样。Selecting the banner opens a context pane, explaining how to turn sampling off.
  2. 可以将漏斗图导出到 Power BIYou can export your funnel to Power BI.
  3. 选择一个步骤以在右侧查看更多详细信息。Select a step to see more details on the right.
  4. 历史转换图显示过去 90 天内的兑换率。The historical conversion graph shows the conversion rates over the last 90 days.
  5. 通过访问用户工具更好地了解用户。Understand your users better by accessing the users tool. 可在每个步骤中使用筛选器。You can use filters in each step.

后续步骤Next steps