设置应用定价和可用性Set app pricing and availability

应用提交过程的“定价和可用性”**** 页可让你确定你的应用价格应为多少钱、是否提供免费试用以及向客户提供的方式、时间和地点。The Pricing and availability page of the app submission process lets you determine how much your app will cost, whether you'll offer a free trial, and how, when, and where it will be available to customers. 此处,我们将演练此页面上的选项以及你在输入此信息时应考虑的事项。Here, we'll walk through the options on this page and what you should consider when entering this information.

市场Markets

Microsoft Store 的客户遍及世界 200 多个国家和地区。The Microsoft Store reaches customers in over 200 countries and regions around the world. 默认情况下,我们将在所有潜在市场提供你的应用。By default, we’ll offer your app in all possible markets. 如果需要,可选择在特定市场提供应用。If you prefer, you can choose the specific markets in which you'd like to offer your app.

有关详细信息,请参阅定义市场选择For more info, see Define market selection.

可见性Visibility

可见性部分允许你设置对如何发现和获取你的应用的限制,包括用户是能够在 Microsoft Store 中找到应用还是能够查看应用的 Microsoft Store 一览。The Visibility section allows you to set restrictions on how your app can be discovered and acquired, including whether people can find your app in the Store or see its Store listing at all.

有关详细信息,请参阅选择可见性选项For more info, see Choose visibility options.

计划Schedule

默认情况下(除非选择了可见性部分中在 Microsoft Store 中提供此产品,但它不可被发现选项中的一个),你的应用一旦通过认证并完成发布流程,客户便可马上获取你的应用。By default (unless you have selected one of the Make this app available but not discoverable in the Store options in the Visibility section) section), your app will be available to customers as soon as it passes certification and complete the publishing process. 若要选择其他日期,请选择显示选项以展开此部分。To choose other dates, select Show options to expand this section.

有关详细信息,请参阅配置精确的发布计划For more info, see Configure precise release scheduling.

定价Pricing

需要为应用选择一个基本价格(除非选择了可见性部分中在 Microsoft Store 中提供此产品,但它不可被发现下的停止获取选项),可选择免费或任一可选的价格段。You are required to select a base price for your app (unless you have selected the Stop acquisition option under Make this app available but not discoverable in the Store in the Visibility section), choosing either Free or one of the available price tiers. 还可计划价格更改,以指示应用价格应更改的日期和时间。You can also schedule price changes to indicate the date and time at which your app’s price should change. 此外,还可选择针对特定市场自定义这些更改。Additionally, you have the option to customize these changes for specific markets.

有关详细信息,请参阅设置和计划应用定价For more info, see Set and schedule app pricing.

免费试用Free trial

许多开发人员选择允许客户使用应用商店提供的试用功能免费试用他们的应用。Many developers choose to allow customers to try out their app for free using the trial functionality provided by the Store. 默认情况下,将选择没有免费试用,这样你的应用则不提供免费试用。By default, No free trial is selected, and there will be no trial for your app. 如果想要提供试用,可从免费试用下拉列表中选择一个值。If you’d like to offer a trial, you can select a value from the Free trial dropdown.

有两种类型的试用可供选择,并且可选择配置开始提供和停止提供试用的日期和时间。There are two types of trial you can choose, and you have the option to configure the date and time when the trial should start and stop being offered.

限期提供Time-limited

选择限期提供以使客户能够在指定的一段时间内免费试用应用:1 天7 天15 天30 天Choose Time-limited to allow customers to try your app for free for a certain number of days: 1 day, 7 days, 15 days, or 30 days. 可通过向排除或限制试用版中的功能中添加代码来限制功能,也可允许客户在试用期间访问完整功能。You can limit features by adding code to exclude or limit features in the trial version, or you can let customers access the full functionality during that period of time.

备注

使用 Windows 10(内部版本号为 10.0.10586 或更早版本)系统或 Windows Phone 8.1 及更早版本系统的客户将看不到限期提供的试用版。Time-limited trials are not shown to customers on Windows 10 build 10.0.10586 or earlier, or to customers on Windows Phone 8.1 and earlier.

无限制Unlimited

选择无限制,即可让客户无限期免费访问你的应用。Choose Unlimited to let customers access your app for free indefinitely. 如果你想要鼓励他们购买完整版本,请确保添加相关代码以排除或限制试用版中的某些功能You'll want to encourage them to purchase the full version, so make sure to add code to exclude or limit features in the trial version.

开始和结束日期Start and end dates

默认情况下,应用一经发布,其试用版将立即可用,并将永远提供。By default, your trial will be available as soon as your app is published, and it will never stop being offered. 如果需要,可指定开始提供和停止提供试用版的日期和时间。If you’d like, you can specify the date and time that your trial should start to be offered and when it should stop being offered.

备注

这些日期仅适用于使用 Windows 10(包括 Xbox)的客户。These dates only apply for customers on Windows 10 (including Xbox). 如果你的应用对使用更早操作系统版本的客户可用,则只要产品可用,试用版将一直向这些客户提供。If your app is available to customers on earlier OS versions, the trial will be offered to those customers for as long as your product is available.

要设置何时应将试用版提供给 Windows 10 上的客户的日期,请将开始日期和/或结束日期下拉列表更改为开始/结束时间,然后选择日期和时间。To set dates for when your trial should be offered to customers on Windows 10, change the Starts on and/or Ends on dropdown to at, then choose the date and time. 如果执行此操作,可选择 UTC,这样所选择的时间便为协调世界时 (UTC),或选择本地,这样这些时间便会应用于分别与某个市场相关联的各时区。If you do so, you can either choose UTC so that the time you select will be Universal Coordinated Time (UTC) time, or choose Local so that these times will be used in each time zone associated with a market. (请注意,对于跨多个时区的市场,将仅使用该市场中的某一个时区。(Note that for markets that include more than one time zone, only one time zone in that market will be used. 对于美国东部时区使用。)如果你想要设置的任何市场的不同日期,你可以选择针对特定市场自定义For the United States, the Eastern time zone is used.) You can select Customize for specific markets if you want to set different dates for any market(s).

销售定价Sale pricing

如果你想要限时降价出售你的应用,可以创建和计划一次促销。If you want to offer your app at a reduced price for a limited period of time, you can create and schedule a sale.

有关详细信息,请参阅打折出售应用和加载项For more info, see Put apps and add-ons on sale.

组织授权Organizational licensing

默认情况下,你的应用将提供给要批量购买的组织。By default, your app may be offered to organizations to purchase in volume. 你可以指示是否在本部分中提供你的应用以及如何提供它。You can indicate whether and how your app can be offered in this section.

有关详细信息,请参阅组织授权选项For more info, see Organizational licensing options.

发布日期Publish date

以前,发布日期部分出现在此页面上。Previously, the Publish date section appeared on this page. 现在可以在提交选项页的发布暂停选项部分找到此功能。This functionality can now be found on the Submission options page, in the Publishing hold options section. (请注意,要控制应用应在何时发布到 Microsoft Store,我们建议使用定价和可用性页面的计划部分。)(Note that to control when your app should be published to the Store, we recommend using the Schedule section of the Pricing and availability page.)