Go to market with Microsoft
Now that you understand the different ways that customers can find, try, buy, and deploy your solutions through the Microsoft commercial marketplace, you start reading about Microsoft programs that help accelerate your commercial marketplace offer’s growth. You find that your participation in the commercial marketplace unlocks go-to-market engagement and investment by Microsoft through a program called Marketplace Rewards.
What is Marketplace Rewards?
When you publish your offer to the commercial marketplace, Microsoft provides you access to sales, technical, and marketing benefits. As a publisher, one of the ways your benefits are differentiated is based on the listing option you choose.
If you engage customers through a Contact Me listing, Microsoft’s Marketplace Rewards team will reach out to provide guidance on how to increase the awareness of your solution.
If you engage customers by offering a Free trial listing, enabling deployments through a BYOL offer, or making sales through a transact listing, Microsoft will support your growth with increasing demand generation and sales activities.
You can also earn higher tiers of Marketplace Rewards benefits when your commercial marketplace offer hits certain revenue milestones. You'll reach these tiers when customers buy your solution through Microsoft AppSource, Azure Marketplace, our network of resellers, and the myriad in-product experiences. Hitting these revenue tiers requires that you have a transact offer in the commercial marketplace.
The Marketplace Rewards program is designed to support your stage of growth, starting with awareness activities to help you get your first customers and shifting to more advanced sales and technical benefits as you sell more through Microsoft. These benefits are available to all partners with active commercial marketplace offers.
You can learn more about the benefits available through this commercial marketplace program by referencing the Marketplace Rewards program slide deck.
To get started with Marketplace Rewards:
Register to become a Microsoft partner and join the Microsoft commercial marketplace at https://aka.ms/joinmarketplace.
Publish an offer in either Microsoft AppSource or Azure Marketplace through the Microsoft Partner Center.
Access and activate benefits directly through the Microsoft Partner Center.
Summary
The information you just compiled about commercial marketplace programs helps you round out the information you need to make a final recommendation to the executive team. Now it’s time to summarize all your recent learnings for a presentation.