MaxConversionValueBiddingScheme Data Object - Campaign Management

Defines an object that represents the maximum conversion value bid strategy type.

Search campaigns, Shopping campaigns, Smart shopping campaigns, and Performance Max campaigns use the Maximize Conversion Value bid strategy (where Microsoft Advertising automatically sets your bids in real time to maximize total conversion value within your budget) and automated targeting to maximize overall revenue numbers with an option to define return on ad spend (ROAS) targets.

Syntax

<xs:complexType name="MaxConversionValueBiddingScheme" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:BiddingScheme">
      <xs:sequence>
        <xs:element minOccurs="0" name="TargetRoas" nillable="true" type="xs:double" />
      </xs:sequence>
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

Elements

The MaxConversionValueBiddingScheme object has the following elements: TargetRoas.

Element	Description	Data Type
TargetRoas	The target return on ad spend. Note: TargetRoas is used by Search, Shopping, Smart Shopping and Performance Max campaigns.	double

The MaxConversionValueBiddingScheme object has Inherited Elements.

Inherited Elements

Inherited Elements from BiddingScheme

The MaxConversionValueBiddingScheme object derives from the BiddingScheme object, and inherits the following elements: Type. The descriptions below are specific to MaxConversionValueBiddingScheme, and might not apply to other objects that inherit the same elements from the BiddingScheme object.

Element	Description	Data Type
Type	The type of the bidding scheme. This value is MaxConversionValueBiddingScheme when you retrieve a maximum conversion value bidding scheme. For more information about bidding scheme types, see the BiddingScheme Data Object Remarks. Add: Read-only Update: Read-only	string

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13