ProductMatchCountReportColumn Value Set - Reporting

Defines the attributes and performance statistics columns that you can include in the ProductMatchCountReportRequest.

The attribute columns that you include in a report can affect how the statistics are aggregated. In other words the number of rows increase by a factor of the unique attributes. For more information, see Columns that Group the Data.

For a list of columns that you must include, please see the Required Columns section below.

To see how far back hourly, daily, weekly, monthly, yearly and summary aggregated data can be retrieved for a report, see Report Data Retention Time Periods.


<xs:simpleType name="ProductMatchCountReportColumn" xmlns:xs="">
  <xs:restriction base="xs:string">
    <xs:enumeration value="CustomerId" />
    <xs:enumeration value="CustomerName" />
    <xs:enumeration value="AccountId" />
    <xs:enumeration value="AccountNumber" />
    <xs:enumeration value="AccountName" />
    <xs:enumeration value="CampaignId" />
    <xs:enumeration value="CampaignName" />
    <xs:enumeration value="AdGroupId" />
    <xs:enumeration value="AdGroupName" />
    <xs:enumeration value="ProductGroup" />
    <xs:enumeration value="PartitionType" />
    <xs:enumeration value="AdGroupCriterionId" />
    <xs:enumeration value="MatchedProductsAtCampaign" />
    <xs:enumeration value="MatchedProductsAtAdGroup" />
    <xs:enumeration value="MatchedProductsAtProductGroup" />


The ProductMatchCountReportColumn value set has the following values: AccountId, AccountName, AccountNumber, AdGroupCriterionId, AdGroupId, AdGroupName, CampaignId, CampaignName, CustomerId, CustomerName, MatchedProductsAtAdGroup, MatchedProductsAtCampaign, MatchedProductsAtProductGroup, PartitionType, ProductGroup.

Value Description
AccountId The Microsoft Advertising assigned identifier of an account.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AdGroupCriterionId The Microsoft Advertising assigned identifier of an ad group criterion.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
AdGroupName The ad group name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
CampaignName The campaign name.
CustomerId The Microsoft Advertising assigned identifier of a customer.
CustomerName The customer name.
MatchedProductsAtAdGroup The number of products per ad group that matched your product group targets.
MatchedProductsAtCampaign The number of products per campaign that matched your product group targets.
MatchedProductsAtProductGroup The number of products per product group that matched your product group targets.
PartitionType The product partition type.
ProductGroup The backward slash delimited list of product conditions, reported as Operand = Attribute. The attribute values are surrounded by "" (double quotes). Here is an example: * / Category="Animals & Pet Supplies" / Category="Pet Supplies" / Category="Bird Supplies". The "*" (single asterisk) refers to a product group that matches everything else besides the other filters for the product group.


Required Columns

The report must include the following columns. As a general rule, each report must include at least one non-impression share attribute column and at least one performance statistics column. For more information, see Report Attributes and Performance Statistics.


One or more of the MatchedProductsAtAdGroup, MatchedProductsAtCampaign, or MatchedProductsAtProductGroup performance statistics columns are also required.


Service: ReportingService.svc v13

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