PublisherUsagePerformanceReportRequest Data Object - Reporting
Defines a publisher usage performance report request. Use this report to see if any website URLs aren't performing well enough for your campaign or ad group target settings. For example, if ad impressions at those URLs yield a low click-through rate, then you might decide to exclude those websites from your campaign.
You can request impressions, clicks, spend, and conversions for websites including the Microsoft Advertising and syndicated search partner networks. Once downloaded, this data can be sorted by website URL, account, campaign, and ad group.
To request a report of this type, pass this object to the SubmitGenerateReport operation.
<xs:complexType name="PublisherUsagePerformanceReportRequest" xmlns:xs="http://www.w3.org/2001/XMLSchema"> <xs:complexContent mixed="false"> <xs:extension base="tns:ReportRequest"> <xs:sequence> <xs:element name="Aggregation" type="tns:ReportAggregation" /> <xs:element name="Columns" nillable="true" type="tns:ArrayOfPublisherUsagePerformanceReportColumn" /> <xs:element minOccurs="0" name="Filter" nillable="true" type="tns:PublisherUsagePerformanceReportFilter" /> <xs:element name="Scope" nillable="true" type="tns:AccountThroughAdGroupReportScope" /> <xs:element name="Time" nillable="true" type="tns:ReportTime" /> </xs:sequence> </xs:extension> </xs:complexContent> </xs:complexType>
|Aggregation||The type of aggregation to use to aggregate the report data. For example, you can aggregate the report data by day or week, or request a summary report.
The default aggregation is Summary. It is important to note that if you do not include TimePeriod in the list of Columns, the aggregation you chose will be ignored and Summary aggregation will be used regardless.
|Columns||The list of attributes and performance statistics to include in the report. The report will include the columns in the order that you specify them.||PublisherUsagePerformanceReportColumn array|
|Filter||The filter information to use to filter the report data.||PublisherUsagePerformanceReportFilter|
|Scope||The entity scope of the report.
Use this element to limit the report data to specific accounts, ad groups, or campaigns.
|Time||The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek.
For a list of the time periods that you can specify for each aggregation type, see Aggregation and Time.
You can set the time zone within the ReportTime object, which helps you accurately scope data for the requested time period.
If you do not choose a time zone, the Reporting service uses PacificTimeUSCanadaTijuana by default.
Inherited Elements from ReportRequest
The PublisherUsagePerformanceReportRequest object derives from the ReportRequest object, and inherits the following elements. The descriptions below are specific to PublisherUsagePerformanceReportRequest, and might not apply to other objects that inherit the same elements from the ReportRequest object.
|ExcludeColumnHeaders||Determines whether or not the downloaded report should contain header descriptions for each column. The report column header matches the requested column name e.g. Impressions and Clicks.
Set this property true if you want the report column headers excluded from the downloaded report. The default value is false.
|ExcludeReportFooter||Determines whether or not the downloaded report should contain footer metadata such as Microsoft copyright (@2019 Microsoft Corporation. All rights reserved.).
Set this property true if you want the report footer metadata excluded from the downloaded report. The default value is false.
|ExcludeReportHeader||Determines whether or not the downloaded report should contain header metadata such as report name, date range, and aggregation.
Set this property true if you want the report header metadata excluded from the downloaded report. The default value is false.
|Format||The format of the report data. For example, you can request the data in comma-separated values (Csv) format or tab-separated values (Tsv) format.
The default value is Csv.
All downloaded files are ZIP compressed.
|ReportName||The name of the report. The name is included in the report header. If you do not specify a report name, the system generates a name in the form, ReportType-ReportDateTime.
The maximum length of the report name is 200.
|ReturnOnlyCompleteData||Determines whether or not the service must ensure that all the data has been processed and is available.
If set to true and if the system has not finished processing all the data based on the requested Aggregation, Scope, and Time, the service returns error code NoCompleteDataAvaliable (2004). Otherwise by default the request can succeed, there is no indication as to whether the data is complete, and the report will contain only the data that the system has finished processing at the time of the request.
Please note that because today is still in progress and data is not complete, you cannot set this element to true if the Time period (whether custom or predefined date) includes today's date. For more information, see Time Zones in Reporting.
Service: ReportingService.svc v13