SuperCruncher and Citizen Marketer...
What's the holy grail of marketing?
To not spend any money and have your customers do your marketing for you.
After reading Ian Ayres book, Super Crunchers, I visited the author's website and dropped him a note with a link to my book review (I've noticed that authors like that :-).
He was very impressed by what he saw. Very.
And he offered to put up links to it, show a demo, and, in general, be an evangelist for the product...in other words the holy grail.
And we're going to keep the conversation going with quarterly touchbases to help evolve the product.
Now that's collaborative product development.