Call and response: your first Bing Web Search query in PHP

The Bing Web Search API provides a experience similar to Bing.com/Search by returning search results that Bing determines are relevant to the user's query. The results may include Web pages, images, videos, news, and entities, along with related search queries, spelling corrections, time zones, unit conversion, translations, and calculations. The kinds of results you get are based on their relevance and the tier of the Bing Search APIs to which you subscribe.

This article includes a simple console application that performs a Bing Web Search API query and displays the returned raw search results, which are in JSON format. While this application is written in PHP, the API is a RESTful Web service compatible with any programming language that can make HTTP requests and parse JSON.

Prerequisites

You need PHP 5.6.x to run this code.

You must have a Cognitive Services API account with Bing Search APIs. The free trial is sufficient for this quickstart. You need the access key provided when you activate your free trial, or you may use a paid subscription key from your Azure dashboard.

Running the application

To run this application, follow these steps.

  1. Make sure secure HTTP support is enabled in your php.ini as described in the code comment. On Windows, this file is in C:\windows.
  2. Create a new PHP project in your favorite IDE or editor.
  3. Add the provided code.
  4. Replace the accessKey value with an access key valid for your subscription.
  5. Run the program.
<?php

// NOTE: Be sure to uncomment the following line in your php.ini file.
// ;extension=php_openssl.dll

// **********************************************
// *** Update or verify the following values. ***
// **********************************************

// Replace the accessKey string value with your valid access key.
$accessKey = 'enter key here';

// Verify the endpoint URI.  At this writing, only one endpoint is used for Bing
// search APIs.  In the future, regional endpoints may be available.  If you
// encounter unexpected authorization errors, double-check this value against
// the endpoint for your Bing Web search instance in your Azure dashboard.
$endpoint = 'https://api.cognitive.microsoft.com/bing/v7.0/search';

$term = 'Microsoft Cognitive Services';

function BingWebSearch ($url, $key, $query) {
    // Prepare HTTP request
    // NOTE: Use the key 'http' even if you are making an HTTPS request. See:
    // http://php.net/manual/en/function.stream-context-create.php
    $headers = "Ocp-Apim-Subscription-Key: $key\r\n";
    $options = array ('http' => array (
                          'header' => $headers,
                           'method' => 'GET'));

    // Perform the Web request and get the JSON response
    $context = stream_context_create($options);
    $result = file_get_contents($url . "?q=" . urlencode($query), false, $context);

    // Extract Bing HTTP headers
    $headers = array();
    foreach ($http_response_header as $k => $v) {
        $h = explode(":", $v, 2);
        if (isset($h[1]))
            if (preg_match("/^BingAPIs-/", $h[0]) || preg_match("/^X-MSEdge-/", $h[0]))
                $headers[trim($h[0])] = trim($h[1]);
    }

    return array($headers, $result);
}

if (strlen($accessKey) == 32) {

    print "Searching the Web for: " . $term . "\n";

    list($headers, $json) = BingWebSearch($endpoint, $accessKey, $term);

    print "\nRelevant Headers:\n\n";
    foreach ($headers as $k => $v) {
        print $k . ": " . $v . "\n";
    }

    print "\nJSON Response:\n\n";
    echo json_encode(json_decode($json), JSON_PRETTY_PRINT);

} else {

    print("Invalid Bing Search API subscription key!\n");
    print("Please paste yours into the source code.\n");

}
?>

JSON response

A sample response follows. To limit the length of the JSON, only a single result is shown, and other parts of the response have been truncated.

{
  "_type": "SearchResponse",
  "queryContext": {
    "originalQuery": "Microsoft Cognitive Services"
  },
  "webPages": {
    "webSearchUrl": "https://www.bing.com/search?q=Microsoft+cognitive+services",
    "totalEstimatedMatches": 22300000,
    "value": [
      {
        "id": "https://api.cognitive.microsoft.com/api/v7/#WebPages.0",
        "name": "Microsoft Cognitive Services",
        "url": "https://www.microsoft.com/cognitive-services",
        "displayUrl": "https://www.microsoft.com/cognitive-services",
        "snippet": "Knock down barriers between you and your ideas. Enable natural and contextual interaction with tools that augment users' experiences via the power of machine-based AI. Plug them in and bring your ideas to life.",
        "deepLinks": [
          {
            "name": "Face API",
            "url": "https://azure.microsoft.com/services/cognitive-services/face/",
            "snippet": "Add facial recognition to your applications to detect, identify, and verify faces using a Face API from Microsoft Azure. ... Cognitive Services; Face API;"
          },
          {
            "name": "Text Analytics",
            "url": "https://azure.microsoft.com/services/cognitive-services/text-analytics/",
            "snippet": "Cognitive Services; Text Analytics API; Text Analytics API . Detect sentiment, ... you agree that Microsoft may store it and use it to improve Microsoft services, ..."
          },
          {
            "name": "Computer Vision API",
            "url": "https://azure.microsoft.com/services/cognitive-services/computer-vision/",
            "snippet": "Extract the data you need from images using optical character recognition and image analytics with Computer Vision APIs from Microsoft Azure."
          },
          {
            "name": "Emotion",
            "url": "https://www.microsoft.com/cognitive-services/en-us/emotion-api",
            "snippet": "Cognitive Services Emotion API - microsoft.com"
          },
          {
            "name": "Bing Speech API",
            "url": "https://azure.microsoft.com/services/cognitive-services/speech/",
            "snippet": "Add speech recognition to your applications, including text to speech, with a speech API from Microsoft Azure. ... Cognitive Services; Bing Speech API;"
          },
          {
            "name": "Get Started for Free",
            "url": "https://azure.microsoft.com/services/cognitive-services/",
            "snippet": "Add vision, speech, language, and knowledge capabilities to your applications using intelligence APIs and SDKs from Cognitive Services."
          }
        ]
      }
    ]
  },
  "relatedSearches": {
    "id": "https://api.cognitive.microsoft.com/api/v7/#RelatedSearches",
    "value": [
      {
        "text": "microsoft bot framework",
        "displayText": "microsoft bot framework",
        "webSearchUrl": "https://www.bing.com/search?q=microsoft+bot+framework"
      },
      {
        "text": "microsoft cognitive services youtube",
        "displayText": "microsoft cognitive services youtube",
        "webSearchUrl": "https://www.bing.com/search?q=microsoft+cognitive+services+youtube"
      },
      {
        "text": "microsoft cognitive services search api",
        "displayText": "microsoft cognitive services search api",
        "webSearchUrl": "https://www.bing.com/search?q=microsoft+cognitive+services+search+api"
      },
      {
        "text": "microsoft cognitive services news",
        "displayText": "microsoft cognitive services news",
        "webSearchUrl": "https://www.bing.com/search?q=microsoft+cognitive+services+news"
      },
      {
        "text": "ms cognitive service",
        "displayText": "ms cognitive service",
        "webSearchUrl": "https://www.bing.com/search?q=ms+cognitive+service"
      },
      {
        "text": "microsoft cognitive services text analytics",
        "displayText": "microsoft cognitive services text analytics",
        "webSearchUrl": "https://www.bing.com/search?q=microsoft+cognitive+services+text+analytics"
      },
      {
        "text": "microsoft cognitive services toolkit",
        "displayText": "microsoft cognitive services toolkit",
        "webSearchUrl": "https://www.bing.com/search?q=microsoft+cognitive+services+toolkit"
      },
      {
        "text": "microsoft cognitive services api",
        "displayText": "microsoft cognitive services api",
        "webSearchUrl": "https://www.bing.com/search?q=microsoft+cognitive+services+api"
      }
    ]
  },
  "rankingResponse": {
    "mainline": {
      "items": [
        {
          "answerType": "WebPages",
          "resultIndex": 0,
          "value": {
            "id": "https://api.cognitive.microsoft.com/api/v7/#WebPages.0"
          }
        }
      ]
    },
    "sidebar": {
      "items": [
        {
          "answerType": "RelatedSearches",
          "value": {
            "id": "https://api.cognitive.microsoft.com/api/v7/#RelatedSearches"
          }
        }
      ]
    }
  }
}

Next steps

See also

Bing Web Search overview
Try it
Get a free trial access key
Bing Web Search API reference