Comparing Microsoft AppSource and Azure Marketplace

The Microsoft commercial marketplace includes Microsoft AppSource and Azure Marketplace. Each storefront serves unique customer requirements and different target audiences, so you can make sure your solution or service is available to the right customers.

Understanding the differences between storefronts

To choose a storefront, first identify the target audience for your offer. If you're targeting audiences in multiple storefronts, you can publish once to sell in multiple storefronts.

Azure Marketplace AppSource
IT Professionals and Developers Business Users and Business Decision Makers

The following table describes the benefits of using a storefront:

Benefits Azure Marketplace AppSource
Billing flexibility Azure Marketplace supports free, trial, BYOL, and transact offer types. Transact offers are either consumption-based or subscription-based. Consumption-based offers are billed by hourly usage and can provide an initial free period. Subscription-based services are billed monthly or annually on a per-seat or flat rate. AppSource supports free, trial, BYOL, and transact offer types. Transact offers are subscription-based SaaS products that can be billing monthly or annually on a per seat or flat rate.
Connections with other partners Currently, you can't link a service provider or delivery partners to your offer. Links independent software vendors, system integrators, and managed service providers to specific implementation scenarios. You can collaboratively sell to new customers.
Automation Currently, you can't link a service provider or delivery partners to your offer. Take advantage of automated software as a service (SaaS) with add-on provisioning. Use the Azure apps: Solution template publishing option to automate SaaS-based data collection and deployment scenarios. Links independent software vendors, system integrators, and managed service providers to specific implementation scenarios. You can collaboratively sell to new customers.
Multiple cloud types Publish solutions for both the public cloud and on-premises by using the following types:
  • Azure Stack
  • Azure Government
  • Regional clouds, including China and Germany
Currently, doesn't support Azure Stack, Azure Government, or regional clouds.
In-context presentation to customers Make your solution available in the Azure in-portal experience for contextual search. Use the Virtual machine and Azure apps: Solution template publishing options. Reach more customers through the in-app experience for Microsoft products such as Dynamics 365, Power BI, and Office 365.

Next steps