Marketplace Insights dashboard in commercial marketplace analytics

This article provides information on the Marketplace Insights dashboard in Partner Center. This dashboard displays a summary of commercial marketplace web analytics that enables publishers to measure customer engagement for their respective product detail pages listed in the commercial marketplace online stores: Microsoft AppSource and Azure Marketplace.

For detailed definitions of analytics terminology, see Commercial marketplace analytics terminology and common questions.

Marketplace Insights dashboard

The Marketplace Insights dashboard presents an overview of the Azure Marketplace and AppSource offers’ business performance. This dashboard provides a broad overview of the following:

  • Page visits trend
  • Call to actions trend
  • Page visits and Call to actions against offers, referral domains, and campaign IDs
  • Marketplace Insights by geography
  • Marketplace Insights details table

The Marketplace Insights dashboard provides clickstream data, which shouldn't be correlated with leads generated in the lead destination endpoint.

Note

The maximum latency between users visiting offers on Azure Marketplace or AppSource and reporting in Partner Center is 48 hours.

Elements of the Marketplace Insights dashboard

The Marketplace Insights dashboard displays web telemetry details for Azure Marketplace and AppSource in two separate tabs. The following sections describe how to use the Marketplace Insights dashboard and how to read the data.

To access the Marketplace Insights dashboard in Partner Center, under Commercial Marketplace, select Analyze > Marketplace Insights.

Month range

You can find a month range selection at the top-right corner of each page. Customize the output of the Marketplace Insights page graphs by selecting a month range based on the past 6, or 12 months, or by selecting a custom month range with a maximum duration of 12 months. The default month range (computation period) is six months.

Illustrates the month filters on the Marketplace Insights dashboard.

Note

All metrics in the visualization widgets and export reports honor the computation period selected by the user.

The Marketplace Insights Visitors chart displays a count of Page visits and Unique visitors for the selected computation period.

Page visits: This number represents the count of distinct user sessions on the offer listing page (product detail page) for a selected computation period. The red and green percentage indicators represent the growth percentage of page visits. The trend chart represents the month-to-month count of page visits.

Unique visitors: This number represents the distinct visitor count during the selected computation period for the offer(s) in Azure Marketplace and AppSource. A visitor who has visited one or more product detail pages will be counted as one unique visitor.

Illustrates the Visitors chart on the Marketplace Insights dashboard.

Call to actions trend

This number represents the count of Call to Action button clicks completed on the offer listing page (product detail page). Calls to action are counted when users select the Get It Now, Free Trial, Contact Me, or Test Drive buttons. Consent given represents the total count of clicks for customer-provided consent to Microsoft or the partner, and equals the number of customers acquired for your offers. The following two examples show where Consent given clicks appear:

Illustrates a location where a consent button is selected.

The following graph shows the CTA vs. Consent given metric:

Shows a sample graph of Calls to Action vs. Consent Given.

Page visits and Call to actions against offers, referral domains, and campaign IDs

Offers

Select a specific offer to see the monthly trend of page visits, calls to action, and consent-given clicks on the chart.

Shows a sample funnel graph of offers.

Referral domains

Selecting a specific referral domain shows the monthly trend of page visits, calls to action, and consent clicks on the chart to the right. Additionally, there is a column for Platform – website and client, displays for AppSource offers only. The funnel view depicts the conversions rates among page views, calls to action, and consent-given clicks on the chart.

Shows a sample funnel graph of referral domains.

Campaign IDs

By selecting a specific campaign ID, you should be able to understand the success of the campaign. For each campaign, you should be able to see the monthly trend of page visits, calls to action, and consent-given clicks on the chart.

Illustrates the campaign chart on the Marketplace Insights dashboard.

Marketplace Insights by geography

For the selected computation period, the heatmap displays the count of page visits, unique visitors, and calls to action (CTA). The light to dark color on the map represents the low to high value of the unique visitors. Select a record in the table to zoom in on a country/region.

Illustrates the geographical spread chart on the Marketplace Insights dashboard.

Note the following:

  • You can move the map to view the exact location.
  • You can zoom into a specific location.
  • The heatmap has a supplementary grid to view the details of customer count, order count, and normalized usage hours in the specific location.
  • You can search and select a country/region in the grid to zoom to the location in the map. Revert to the original view by selecting the Home button in the map.

Marketplace Insights details table

This table provides a list view of the page visits and the calls to action of your selected offers' pages sorted by date.

  • The data can be extracted to a .TSV or .CSV file if the count of records is less than 1,000.
  • If the count of records is over 1,000, exported data will be asynchronously placed in a downloads page for the next 30 days.
  • Filter data by Offer names and Campaign names to display the data you are interested in.

Tip

You can use the download icon in the upper-right corner of any widget to download the data. You can provide feedback on each of the widgets by clicking on the “thumbs up” or “thumbs down” icon.

Column name in
user interface
Attribute name Definition Column name in programmatic
access reports
Date Date of Visit The date of page visit and/or CTA click event generation on the offer’s page in Azure Marketplace and/or AppSource. Date
Offer Name Offer Name The name of the commercial marketplace offering. OfferName
Referral Domain Referral Domain The name of the referral domain from where the page visit happened. If there are no referral domains captured for the page visit, then the corresponding entry is “Referral domain not present”. ReferralDomain
Country Name Country Name The name of the country from where the page visit has happened. CountryName
Page Visits Page Visits The number of page visits associated with the Offer Name for a particular date. PageVisits
Get It Now Get It Now The number of clicks to the “Get It Now” CTA on the offer’s page for a particular date. GetItNow
Contact Me Contact Me The number of clicks to the “Contact Me” CTA on the offer’s page for a particular date. ContactMe
Test Drive Test Drive The number of clicks to the “Test Drive” CTA on the offer’s page for a particular date. TestDrive
Free Trial Free Trial The number of clicks to the “Free Trial” CTA on the offer’s page for a particular date. FreeTrial
Campaign Name of the Campaign Ability to understand web telemetry (page visit and CTA clicks) against the campaign name. Campaign
Consent given Consent given Total count of clicks for customer-provided consent to Microsoft or the partner consentGivenCount
Platform Platform Indicates website or client (in-product store) as the source for page view, CTA, or consent clicks platforms
n/a Site The name of the storefront from which the page visit or CTA click occurred. The possible values are:
  • AZUREMARKETPLACE
  • APPSOURCE
Site

Next steps