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Campaign Negative Site Record - Bulk

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Defines a negative site assigned to an campaign that can be uploaded and downloaded in a bulk file.

In the bulk schema each of the negative sites associated with an campaign are represented individually by their own row. For example if you have two negative sites, they are represented by two Campaign Negative Site records in the bulk file with Status set to Active. When uploading or downloading records for an updated list of associated negative sites, one record will have Status set to Deleted with an empty Website field. This indicates that some changes have been made to the list, and the Campaign Negative Site records that follow are active.

Note

The Campaign Negative Site can be added and deleted, but cannot be updated.

You can download all Campaign Negative Site records in the account by including the DownloadEntity value of CampaignNegativeSites in the DownloadCampaignsByAccountIds or DownloadCampaignsByCampaignIds service request. Additionally the download request must include the EntityData scope. For more details about the Bulk service including best practices, see Bulk Download and Upload.

The following Bulk CSV example would add a new campaign negative site if a valid Parent Id value is provided.

Type,Status,Id,Parent Id,Campaign,Ad Group,Website,Client Id,Modified Time,Name
Format Version,,,,,,,,,6.0
Campaign Negative Site,Active,,-112,,,contoso.com,ClientIdGoesHere,,

If you are using the Bing Ads SDKs for .NET, Java, or Python, you can save time using the BulkServiceManager to upload and download the BulkCampaignNegativeSite object, instead of calling the service operations directly and writing custom code to parse each field in the bulk file.

var uploadEntities = new List<BulkEntity>();
	
// Map properties in the Bulk file to the BulkCampaignNegativeSites
var bulkCampaignNegativeSites = new BulkCampaignNegativeSites
{
    // 'Campaign' column header in the Bulk file
    CampaignName = null,
                
    // Map properties in the Bulk file to the 
    // CampaignNegativeSites object of the Campaign Management service.
    CampaignNegativeSites = new CampaignNegativeSites
    {
        // 'Parent Id' column header in the Bulk file
        CampaignId = campaignIdKey,
        NegativeSites = new[]
        {
            // 'Website' column header in the Bulk file
            "contoso.com",
        }
    },

    // 'Status' column header in the Bulk file
    Status = Status.Active,
};

// BulkCampaignNegativeSites does not support 'Client Id' and
// replaces all negative sites for the campaign, whereas BulkCampaignNegativeSite
// enables you to add or delete one negative site at a time.

// Map properties in the Bulk file to the BulkCampaignNegativeSite
var bulkCampaignNegativeSite = new BulkCampaignNegativeSite
{
    // 'Parent Id' column header in the Bulk file
    CampaignId = campaignIdKey,
    // 'Campaign' column header in the Bulk file
    CampaignName = null,
    // 'Client Id' column header in the Bulk file
    ClientId = "ClientIdGoesHere",
    // 'Status' column header in the Bulk file
    Status = Status.Active,
    // 'Website' column header in the Bulk file
    Website = "contoso.com",
};

uploadEntities.Add(bulkCampaignNegativeSite);

var entityUploadParameters = new EntityUploadParameters
{
    Entities = uploadEntities,
    ResponseMode = ResponseMode.ErrorsAndResults,
    ResultFileDirectory = FileDirectory,
    ResultFileName = DownloadFileName,
    OverwriteResultFile = true,
};

var uploadResultEntities = (await BulkServiceManager.UploadEntitiesAsync(entityUploadParameters)).ToList();

For a Campaign Negative Site record, the following attribute fields are available in the Bulk File Schema.

Campaign

The name of the campaign that contains the negative site.

Add: Read-only and Required
Update: Not applicable. A negative site can be added and deleted, but cannot be updated.
Delete: Read-only and Required

Note

For add and delete, you must specify either the Parent Id or Campaign field.

Client Id

Used to associate records in the bulk upload file with records in the results file. The value of this field is not used or stored by the server; it is simply copied from the uploaded record to the corresponding result record. It may be any valid string to up 100 in length.

Add: Optional
Update: Not applicable. A negative site can be added and deleted, but cannot be updated.
Delete: Read-only

Modified Time

The date and time that the entity was last updated. The value is in Coordinated Universal Time (UTC).

Note

The date and time value reflects the date and time at the server, not the client. For information about the format of the date and time, see the dateTime entry in Primitive XML Data Types.

Add: Read-only
Update: Not applicable. A negative site can be added and deleted, but cannot be updated.
Delete: Read-only

Parent Id

The system-generated identifier of the campaign that contains the negative site.

This bulk field maps to the Id field of the Campaign record.

Add: Read-only and Required. You must either specify an existing campaign identifier, or specify a negative identifier that is equal to the Id field of the parent Campaign record. This is recommended if you are adding new negative sites to a new campaign in the same Bulk file. For more information, see Bulk File Schema Reference Keys.
Update: Not applicable. A negative site can be added and deleted, but cannot be updated.
Delete: Read-only

Note

For add and delete, you must specify either the Parent Id or Campaign field.

Status

Represents the association status between the campaign and the negative site.

If the negative site is associated with the campaign, this field's value is Active.

Possible values are Active or Deleted.

Add: Optional. The default value is Active.
Update: Not applicable. A negative site can be added and deleted, but cannot be updated.
Delete: Required. The Status must be set to Deleted. To delete a specific negative site, you must upload the Status, Parent Id, and Website. To delete all negative sites for the campaign, you only need to upload the Status and Parent Id in a single record. Then optionally you can add new negative site records to replace the deleted set.

Website

The URL of the website where you do not want your ads displayed.

Each URL must specify the domain name e.g., contoso.com which can include up to three subdomains and two subdirectories. The subdomain count includes the www prefix. For example one.two.three.contoso.com/1/2, www.two.three.contoso.com/1/2, and one.two.contoso.co.uk/1/2 are valid URLs, whereas one.two.three.contoso.co.uk/1/2 (too many subdomains) and one.two.three.contoso.com/1/2/3 (too many subdirectories) are not. Duplicate negative site URLs per campaign or ad group are not allowed.

You can only exclude websites for syndicated search websites. The ad group's network must be set to either OwnedAndOperatedAndSyndicatedSearch or SyndicatedSearchOnly.

Negative site URLs specified at the ad group level are used instead of any negative site URLs specified at the campaign level. If you associate any website exclusion lists with an ad account (available via the Campaign Management service), the list of negative sites are used in addition to the campaign negative sites or ad group negative sites.

Add: Required
Update: Not applicable. A negative site can be added and deleted, but cannot be updated.
Delete: Read-only