GenderCriterion Data Object - Campaign Management

Defines a criterion that can be used to show ads to users of a specific gender.

The GenderCriterion criterion can be included within BiddableAdGroupCriterion, NegativeAdGroupCriterion, and BiddableCampaignCriterion objects. If ad group level gender criterions are specified, the campaign level gender criterions are ignored for that ad group. In other words the ad group gender criterions override the campaign gender criterions, and are not applied as a union.

Note

If you're advertising in connection with any financial, insurance, education, career and employment, and/or housing services, you cannot use individuals' demographics—such as age, gender, location, etc.—for the purpose of personalizing advertising, segmenting, or profiling customers.

Syntax

<xs:complexType name="GenderCriterion" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:Criterion">
      <xs:sequence>
        <xs:element minOccurs="0" name="GenderType" nillable="true" type="tns:GenderType" />
      </xs:sequence>
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

Elements

The GenderCriterion object has the following elements: GenderType.

Element	Description	Data Type
GenderType	The gender of the people you want to see your ads. Add: Required Update: Not allowed. If you specify this element it must match the existing setting.	GenderType

The GenderCriterion object has Inherited Elements.

Inherited Elements

Inherited Elements from Criterion

The GenderCriterion object derives from the Criterion object, and inherits the following elements: Type. The descriptions below are specific to GenderCriterion, and might not apply to other objects that inherit the same elements from the Criterion object.

Element	Description	Data Type
Type	The type of the criterion. This value is Gender when you retrieve a gender criterion. For more information about criterion types, see the Criterion Data Object Remarks. Add: Read-only Update: Read-only	string

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13