This beta release of Hotel Ads is available to select participants only. For information about participating in the beta release program, please contact your account manager.
If you create hotel ads in Bing, you must use a Points of Sale feed to provide Bing the point of sale URLs to include in ads. You must define and import your points of sale feed prior to sending Bing Transaction Messages.
The name of the partner or partner's domain to display in the ad. Specify a DisplayNames element for each language you support.
display_text—Required. The name of the partner to display in the ad.
display_language—Required. The language that the display name is specified in. Specify the language using the two-letter ISO 639 language code. For example, use en for English.
Bing supports only English. The display_language attribute must be set to en.
Include DisplayNames only for online travel agencies. Don't include DisplayNames for central reservations system (CRS) suppliers (also known as integration partners) and direct suppliers (such as hotel owners or chains). For CRS suppliers and direct suppliers, Bing uses the hotel's name from the hotel feed.
The POS must specify a Match element with the same language that you specify for the display name.
Bing uses the display name and the URL in the URL element to create a hyperlink that Bing includes in the ad.
The criteria used to determine if the POS is used in the ad.
country—Optional. The publishing country of the Bing site used by the user. To use the POS in the ad, the user must use the site with the specified publishing country. Specify the country using a two-letter ISO 3166 country code. For example, use US for United States.
language—Optional. The language that the user must use for Bing to use the POS in the ad. Specify the language using a two-letter ISO 639 language code. For example, use en for English.
currency—Optional. The currency that the user or hotel must use for Bing to use the POS in the ad. Specify the currency using a three-character ISO 4217 currency code. For example, USD for US Dollar.
device—Optional. The type of device the user must use for Bing to use the POS in the ad. The following are the possible case-insensitive values.
sitetype—Optional. The type of site where the ad request originated. The following are the possible case-insensitive values.
LocalUniversal—The ad request originated from a web search results page.
MapResults—The ad request originated from a map site.
status—Optional. The condition used to match the criterion. The following are the possible case-insensitive values.
Yes—Use the POS if the criteria matches.
Never—Don't use the POS if the criteria matches.
The language attribute must be set to en.
The country attribute must be set to US.
The currency attribute must be set to USD.
You cannot set status to never if device is set to tablet.