This beta release of Hotel Ads is available to select participants only. For information about participating in the beta release program, please contact your account manager.
If you create hotel ads in Bing, you must use a Points of Sale feed to provide Bing the point of sale URLs to include in ads. You must define and import your points of sale feed prior to sending Bing Transaction Messages.
The online travel agency's name or domain to display in the ad. Specify a DisplayNames element for each language you support.
display_text—Required. The name of the online travel agency to display in the ad.
display_language—Required. The language used by the ad. Specify the language using the two-letter ISO 639 language code. For example, use en for English.
Bing supports only English. The display_language attribute must be set to en.
Include DisplayNames for online travel agencies only. Do not use for partners such as central reservations systems (CSR), hotel owners, or chains. For these partners, Bing uses the hotel's name from the hotel feed.
The POS must specify a Match element with the same language that you specify for the display name.
Bing uses the display name and the URL in the URL element to create a hyperlink that Bing includes in the ad.
The criteria used to determine if the POS is used in the ad.
country—Optional. The publishing country of the Bing site used by the user. Specify the country using a two-letter ISO 3166 country code. For example, if the user uses Bing.com, set country to US for United States.
language—Optional. The language used by the user. Specify the language using a two-letter ISO 639 language code. For example, use en for English.
currency—Optional. The currency used by the user or hotel. Specify the currency using a three-character ISO 4217 currency code. For example, USD for US Dollar.
device—Optional. The type of device used by the user. The following are the possible case-insensitive values.
sitetype—Optional. The type of site where the ad request originated. The following are the possible case-insensitive values.
LocalUniversal—The ad request originated from a web search results page.
MapResults—The ad request originated from a map site.
status—Optional. The condition used to match the criterion. The following are the possible case-insensitive values.
Yes—Use the POS if the criteria matches.
Never—Don't use the POS if the criteria matches.
The language attribute must be set to en.
The country attribute must be set to US.
The currency attribute must be set to USD.
You cannot set the status attribute to Never if the device attribute is set to Tablet.