AssetGroupPerformanceReportColumn Value Set - Reporting

Defines a value set for AssetGroupPerformanceReportColumn.

Syntax

<xs:simpleType name="AssetGroupPerformanceReportColumn" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="TimePeriod" />
    <xs:enumeration value="AccountName" />
    <xs:enumeration value="AccountId" />
    <xs:enumeration value="CampaignName" />
    <xs:enumeration value="CampaignId" />
    <xs:enumeration value="AccountStatus" />
    <xs:enumeration value="CampaignStatus" />
    <xs:enumeration value="AssetGroupId" />
    <xs:enumeration value="AssetGroupName" />
    <xs:enumeration value="AssetGroupStatus" />
    <xs:enumeration value="Impressions" />
    <xs:enumeration value="Clicks" />
    <xs:enumeration value="Ctr" />
    <xs:enumeration value="Spend" />
    <xs:enumeration value="AverageCpc" />
    <xs:enumeration value="Conversions" />
    <xs:enumeration value="Revenue" />
    <xs:enumeration value="ReturnOnAdSpend" />
  </xs:restriction>
</xs:simpleType>

Values

The AssetGroupPerformanceReportColumn value set has the following values: AccountId, AccountName, AccountStatus, AssetGroupId, AssetGroupName, AssetGroupStatus, AverageCpc, CampaignId, CampaignName, CampaignStatus, Clicks, Conversions, Ctr, Impressions, ReturnOnAdSpend, Revenue, Spend, TimePeriod.

Value	Description
AccountId	The Microsoft Advertising assigned identifier of an account.
AccountName	The account name.
AccountStatus	The account status.
AssetGroupId	The Microsoft Advertising assigned identifier of an ad group.
AssetGroupName	The ad group name.
AssetGroupStatus	The current asset group status.
AverageCpc	The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
CampaignId	The Microsoft Advertising assigned identifier of a campaign.
CampaignName	The campaign name.
CampaignStatus	The campaign status.
Clicks	Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
Conversions	The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked.
Ctr	The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
Impressions	The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
ReturnOnAdSpend	The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
Revenue	The revenue optionally reported by the advertiser as a result of conversions. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
Spend	The cost per click (CPC) summed for each click.
TimePeriod	The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.

Requirements

Service: ReportingService.svc v13
Namespace: https://bingads.microsoft.com/Reporting/v13

Used By

AssetGroupPerformanceReportRequest