Website insights
Dynamics 365 Customer Insights - Journeys can collect information about how your website is used by its individual visitors. To enable the feature, Dynamics 365 Customer Insights - Journeys generates JavaScript code that you must add to each page that you want to monitor. Usually an admin would do this site-wide by using your CMS system. When prospects access your website, they are expressing an interest in your organization and its products. And where they go on your site tells you even more about what they're interested in. Frequent or extended browsing sessions with your site, especially in the products or purchasing areas, can be a strong indicator of a contact who is ready to buy. It's important to review insights for your website and website pages.
To view website insights, go to Marketing > Internet marketing > Marketing websites, select a website record, and then open the Insights tab.
Websites insights include an Overview, which provides a list of the most popular website pages. The list includes the script created and tracked by the website record, and a map that shows where people were when opening those pages. It also has a Visits tab that provides details about each time a page that includes the script created and tracked by this website record was loaded, a Form visits tab that lists each time an anonymous or known contact opened a page on this website that included an embedded or captured marketing form, and a Form submissions tab that lists each time a contact submitted an embedded or captured marketing form from this website. Hover your mouse pointer over a value in the Form submissions column to view the values sent with any listed submission.
To enable website monitoring, you must add JavaScript code generated by Dynamics 365 to each page that you want to monitor. Each script that the system generates has a unique ID value, which identifies the individual script and is stored with each visit it records. Other than this, each script is identical. Dynamics 365 treats all visits to pages that have the same script as occurring on the same website.
Important
The website tracking script supplied will attempt to set a cookie for all visitors to your site. If your site includes a feature that allows visitors to opt-out of cookies, the supplied Dynamics 365 for Customer Engagement script will still attempt to set its cookie even for visitors who have opted-out. If you want to fully respect the opt-out preference of your site visitors, then you must modify the Dynamics 365 for Customer Engagement website tracking script as required so that it also works with your site's opt-out mechanism.
For more information about how to view website insights and add website tracking, see Website insights.