Marketing email insights
Email marketing insights show a complete history of how various contacts have reacted to a selected message. Insights also show which links they selected and where they were when interacting with the message. You also can see delivery details about the marketing email or a specific contact.
To view email insights, go to Marketing > Marketing execution > Marketing emails, select an email message, then open the Insights tab. Insights are only available for email messages that are (or have been) live.
Important
When an email message goes live, Dynamics 365 for Marketing uploads all relevant images used in your email from your library to its content-delivery network. The images aren't attached to each message, but instead are included as links that are redirected through Dynamics 365 Customer Insights - Journeys for tracking purposes. Recipients won't download any images until they open the message, which saves bandwidth for both you and them. When a recipient's email client requests the images, Dynamics 365 Customer Insights - Journeys knows the message has been opened and by whom. Messages that come from a familiar sender, having an enticing subject and relevant preview text are much more likely to get opened than messages having some, or none, of those things.
Because marketers can reuse an email message in several different customer journeys, the filter settings for email insights include a field for specifying which journey you would like to analyze. If you choose not to select a journey, then the information you see applies to all journeys where the message was used. As with most other entities, you can also filter email insights by date range.
Email messages provide insight categories such as overview, delivery results, links, interactions, open times, and A/B testing that provide an analysis of each link included in the email. To see more information about each insight category and related analytics and KPIs, see Email insights and Insights glossary.