Introduction
A core requirement for businesses is to understand their customers and provide a personalized customer experience. Businesses want to maintain long-term relationships with key customers. In business-to-business (B2B) commerce scenarios, organizations want to provide their customers with easy online ordering and reordering options. In retail store commerce, sales associates are expected to know about customers':
- likes and dislikes
- purchase history
- product preferences
- important dates, such as anniversaries and birthdays.
Commerce can help organizations provide personalized and targeted shopping experiences in both B2B and business-to-consumer (B2C) business models.
This module is designed to introduce the commerce capabilities related to personalized customer experiences and analytical capabilities of Commerce.
Learning objectives
By the end of this module, you're able to:
Describe loyalty and clienteling concepts.
Describe how Commerce uses Dynamics 365 Customer Insights.
Describe how Fraud Protection reduces fraudulent activities in the system.