Introduction
Frequently, information about the customer is lost when they leave the store because no appropriate method exists to help capture this information. Consequently, valuable information that retailers want is lacking.
By using assisted selling capabilities, retailers can ensure that their associates are able to spend more time with key customers, learn about them, and then record this information for future use. In this sense, retailers want to give their associates the ability to capture this information in an efficient way and in real time because returning to the system later to record information takes time.
Clienteling is a technique that retail sales assistants can use to establish long-term customer relationships that are based on data about their preferences, behaviors, and previous purchases. Retailers look for clienteling solutions to build brand loyalty, provide excellent customer experiences, capitalize on customer touchpoints, and ultimately increase sales. Therefore, retailers need solutions that can capture all customer-related information in one place, where it can be quickly accessed and can allow fast targeting of customers that meet specific criteria.
For example, sales assistants can find customers who have an approaching birthday, or those customers who like shopping for shoes.