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Which of the following describe the qualities that most accurately exemplifies diversity as an integral component of an inclusive marketing plan? Select one answer.
Gender, Ethnicity, Sexual orientation, Social orientation.
Empowering others, diving deeper to understand and examine, listening more, caring about every individual.
Racial, religious, ethnic, social class, physical abilities
Age, nationality, occupation, socioeconomic status, education
Which of the following describe reasons for creating an inclusive marketing plan? Select one answer.
Increase in profits, broader brand and company recognition.
Focus on targeted segments of the population, increase stockholder investment, and drive purchases.
Increases consideration, drives purchase intent, and improves brand perception.
Organize progress toward long-term goals, save time and money, and promote consistency.
Which of the five principles to ignite an inclusive marketing design consists of “Asking the question, what part of your brand can serve a higher purpose that becomes the guiding WHAT for how you design your experiences, brand and marketing”? Select one answer.
Natural synergy
Deep customer knowledge
Lead by example
Design for the edges
Benevolent brand attribute
Which of the following concepts are NOT part an operating model of Inclusive Marketing? Select one answer.
What you market
Who you market to
How you market
When you market
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