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全球覆盖结果的示例Examples of global reach outcomes

业务结果中所述,有几个潜在的业务成果可以作为与业务进行任何转换旅程对话的基础。As discussed in Business outcomes, several potential business outcomes can serve as the foundation for any transformation journey conversation with the business. 本文重点介绍常见的业务措施: "联系"。This article focuses on a common business measure: reach. 市场宣传 是一项简明的术语,在本例中,是指公司的全球化策略。Reach is a concise term that, in this case, refers to a company's globalization strategy. 了解公司的全球化策略有助于更好地表述成为企业转换旅程目标的业务成果。Understanding the company's globalization strategy helps you better articulate the business outcomes that are the target of a business's transformation journey.

财富500和更小企业将重点放在三年以上的服务和客户的全球化领域,而大多数企业都有可能参与全球商务,因为这种全球化会继续吸引精力。Fortune 500 and smaller enterprises have focused on the globalization of services and customers for over three decades, and most business are likely to engage in global commerce as this globalization continues to pull focus. 托管世界各地的数据中心可能会消耗超过80% 的年度 IT 预算,使用专用线路连接这些数据中心的广域网络可能会每年产生数百万美元的费用。Hosting datacenters around the world can consume more than 80 percent of an annual IT budget, and wide-area networks using private lines to connect those datacenters can cost millions of dollars per year. 因此,支持的全局操作既挑战性又昂贵。Therefore, supporting global operations is both challenging and costly.

云解决方案将全球化成本迁移到云提供商。Cloud solutions move the cost of globalization to the cloud provider. 在 Azure 中,客户可以快速地将资源部署到客户或运营所在的同一区域,无需购买和预配数据中心。In Azure, customers can quickly deploy resources in the same region as customers or operations, without buying and provisioning a datacenter. Microsoft 拥有世界上最大的广域网络之一,连接全球的数据中心。Microsoft owns one of the largest wide-area networks in the world, connecting datacenters around the globe. 可按需向全局客户提供连接和全局操作容量。Connectivity and global operating capacity are available to global customers on demand.

Walgreens) 在异类 Linux 和 Windows 环境中将本地应用程序和 IT 资源迁移到云,并可帮助公司提供更好的客户服务,从而 (WBA 启动联盟Walgreens Boots Alliance (WBA) moved on-premises applications and IT resources in a heterogeneous Linux and Windows environment to the cloud, benefiting from improved performance and data centralization - and helping the company provide better customer service.

全局访问Global access

在转换过程中,扩大到新市场可能是最有价值的业务成果之一。Expanding into a new market can be one of the most valuable business outcomes during a transformation. 无需长期承诺即可快速在市场中部署资源,使得销售和运营主管可以探索过去未考虑的选项。The ability to quickly deploy resources in market without a longer-term commitment allows sales and operations leaders to explore options that wouldn't have been considered in the past.

生产示例Manufacturing example

修饰制造商已识别出趋势。A cosmetics manufacturer has identified a trend. 即使没有销售团队在该区域中运行,某些产品也会发运到亚太区域。Some products are being shipped to the Asia Pacific region even though no sales teams are operating in that region. 远程销售人员所需的最小系统较小,但延迟可防止远程访问解决方案。The minimum systems required by a remote sales force are small, but latency prevents a remote access solution. 若要资本化这一趋势,销售副总裁希望试验日本和韩国的销售团队。To capitalize on this trend, the vice president of sales wants to experiment with sales teams in Japan and South Korea. 由于公司已经完成了云迁移,因此它能够在日本和韩国的几天内部署所需的系统。Because the company has undergone a cloud migration, it was able to deploy the necessary systems in both Japan and South Korea within days. 这允许销售副总裁在三个月内增加区域的收入。This allowed the vice president of sales to grow revenue in the region within three months. 这两个市场继续优于世界上的其他部分,导致整个区域的销售运营。Those two markets continue to outperform other parts of the world, leading to sales operations throughout the region.

零售示例Retail example

全球范围内产品的在线零售商可跨时区和多种语言与客户联系。An online retailer that ships products globally can engage with their customers across time zones and multiple languages. 零售商使用 Azure 机器人服务和 Azure 认知服务中的各种功能,例如翻译人员、语言理解 (LUIS) 、QnA Maker 和文本分析。The retailer uses Azure Bot Service and various features in Azure Cognitive Services, such as Translator, Language Understanding (LUIS), QnA Maker, and Text Analytics. 这可确保客户在需要信息时能够获取他们所需的信息,并以其语言提供给他们。This ensures their customers are able to get the information they need when they need it, and that it's provided to them in their language. 零售商使用 Personalizer 服务 进一步为其客户自定义体验和目录产品,确保可反映地理偏好、首选项和可用性。The retailer uses the Personalizer service to further customize the experience and catalog offerings for their customers, ensuring geographical tastes, preferences, and availability are reflected.

数据主权Data sovereignty

在新市场中操作会引入额外的监管约束。Operating in new markets introduces additional governance constraints. Azure 提供了符合性产品/服务,可帮助客户实现跨管控行业和全球市场的符合性义务。Azure provides compliance offerings that help customers meet compliance obligations across regulated industries and global markets. 有关详细信息,请参阅 Microsoft Azure 符合性概述For more information, see the overview of Microsoft Azure compliance.

示例Example

基于美国的实用程序提供商是在加拿大提供公用事业的合同。A US-based utilities provider was awarded a contract to provide utilities in Canada. 加拿大数据主权法律要求加拿大的数据保留在加拿大。Canadian data sovereignty law requires that Canadian data stays in Canada. 此公司已通过支持云的应用程序创新,多年来努力工作。This company had been working their way through a cloud-enabled application innovation effort for years. 因此,其软件是通过完全编写脚本的 DevOps 过程部署的。As a result, their software was deployed through fully scripted DevOps processes. 只需对基本代码进行少量更改,就能将代码的工作副本部署到加拿大的 Azure 数据中心,满足数据主权合规性要求并留住客户。With a few minor changes to the code base, they were able to deploy a working copy of the code to an Azure datacenter in Canada, meeting data sovereignty compliance and retaining the customer.

后续步骤Next steps

详细了解客户参与结果。Learn more about customer engagement outcomes.