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如何在 AppSource 和 Azure 市场中推广How to get featured in AppSource and Azure Marketplace

Azure 市场和 AppSource 提供“特色应用”部分,可在其中推广应用:Azure Marketplace and AppSource have featured apps sections, where you can get your app featured:

  • 首先,如果你有试用版或事务产品/服务,则可以通过 商业 marketplace 权益来使用 "类别促销" 权益。First, if you have a TRIAL or TRANSACTION offer, you can use your "category promotion" benefit through commercial marketplace benefits.
  • 其次,查看最佳做法列表和以下条件,以获得一个位置。Second, review the list of best practices and criteria below to earn a spot.

"特色应用选择" 算法会向 Microsoft 的应用生成评分,就像我们在美国的信用评分。The featured apps selection algorithm generates a score to an app by Microsoft, just like a person's credit score in the US. 特色应用的每周选择基于应用和服务性能的计算。The weekly selection of featured apps will be based on a calculation of app and service performance.

要执行的步骤Steps to take

可以执行以下操作项来提高评分:You can take the following action items to improve your score:

  1. 确保对应用或服务进行适当的分类:选择表示应用或服务功能的三个类别。Ensure that your app or service is appropriately categorized: choose three categories that represent your app or service's capabilities.
  2. Azure 市场应用:增加每月的 Azure 消费。Azure Marketplace Apps: grow your Azure consumption month-over-month. 如果每月能够使用 Azure 1,000 个小时,则获得推广的机会就会大大增加。If you are able to achieve 1,000 hours of Azure usage a month, you will greatly increase your chances of being featured.
  3. AppSource 应用:增加套餐的购买量。AppSource Apps: increase the acquisitions coming to your offer. 如果每月能够实现 10 笔购买,则获得推广的机会就会大大增加。If you are able to achieve 10 acquisitions per month, you will greatly increase your chances of being featured.
  4. 实现 Co-Sell 就绪状态:完成 共同销售准备的要求Achieve Co-Sell ready status: complete the requirements for co-sell ready.
  5. 改进套餐质量:有关如何修改套餐的信息,请参阅内容列出准则Improve the quality of your offer: see content listing guidelines for information on how to modify your offer
  6. 在市场中发布多个套餐:所有核心应用和服务是否都已列出?Publish multiple offers in Marketplace: are all your core apps and services listed? 是否提供试用体验?Do you have a trial experience?
  7. 鼓励客户编写评论。Encourage your customers to write reviews.

促销的特色应用不受搜索算法的控制。Featured Apps promotions operate separately from the search algorithm.

备注

如果你的解决方案未正确显示在搜索结果中,请通过 合作伙伴中心的 "帮助" 菜单提交支持票证。If your solution is not appearing correctly in search results, file a support ticket through the Help menu in Partner Center.

GTM 支持还包括完整的自助服务模板、Web 内容、培训和工具库,可帮助你进一步促销商品和业务。Your GTM support also includes a full library of self-help templates, web content, training, and tools to help you further promote your listings and your business.

后续步骤Next steps

详细了解商业市场权益Learn more about your commercial marketplace benefits.

登录到合作伙伴中心以创建并配置产品/服务。Sign in to Partner Center to create and configure your offer.