EstimatedBidAndTraffic Data Object - Ad Insight

Defines an object that contains estimates of clicks, average cost per click (CPC), impressions, click-through rate (CTR), and total cost for the corresponding keyword or ad group given the suggested bid.

Note

The estimates are not a prediction or guarantee of future performance.

Syntax

<xs:complexType name="EstimatedBidAndTraffic" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:sequence>
    <xs:element minOccurs="0" name="MinClicksPerWeek" nillable="true" type="xs:double" />
    <xs:element minOccurs="0" name="MaxClicksPerWeek" nillable="true" type="xs:double" />
    <xs:element minOccurs="0" name="AverageCPC" nillable="true" type="xs:double" />
    <xs:element minOccurs="0" name="MinImpressionsPerWeek" nillable="true" type="xs:long" />
    <xs:element minOccurs="0" name="MaxImpressionsPerWeek" nillable="true" type="xs:long" />
    <xs:element minOccurs="0" name="CTR" nillable="true" type="xs:double" />
    <xs:element minOccurs="0" name="MinTotalCostPerWeek" nillable="true" type="xs:double" />
    <xs:element minOccurs="0" name="MaxTotalCostPerWeek" nillable="true" type="xs:double" />
    <xs:element minOccurs="0" name="CurrencyCode" type="tns:CurrencyCode" />
    <xs:element minOccurs="0" name="MatchType" type="tns:MatchType" />
    <xs:element minOccurs="0" name="EstimatedMinBid" type="xs:double" />
  </xs:sequence>
</xs:complexType>

Elements

Element Description Data Type
AverageCPC The estimated average CPC.

The formula used to calculate the average CPC is (maximum total cost / maximum number of clicks).
double
CTR The estimated CTR.

The formula used to calculate the CTR is (maximum number of clicks / maximum number of impressions) * 100.
double
CurrencyCode The ISO code for the monetary unit of the cost estimates and suggested bid value. CurrencyCode
EstimatedMinBid The suggested bid value. double
MatchType The match type used to determine the estimates. MatchType
MaxClicksPerWeek The estimated maximum number of clicks per week. double
MaxImpressionsPerWeek The estimated maximum number of impressions per week. long
MaxTotalCostPerWeek The estimated maximum cost per week. double
MinClicksPerWeek The estimated minimum number of clicks per week. double
MinImpressionsPerWeek The estimated minimum number of impressions per week. long
MinTotalCostPerWeek The estimated minimum cost per week. double

Requirements

Service: AdInsightService.svc v13
Namespace: https://bingads.microsoft.com/AdInsight/v13

Used By

GetEstimatedBidByKeywords
KeywordEstimatedBid