BiddableAdGroupCriterion Data Object - Campaign Management

Defines a biddable criterion that you want applied to the specified ad group.

Syntax

<xs:complexType name="BiddableAdGroupCriterion" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:AdGroupCriterion">
      <xs:sequence>
        <xs:element minOccurs="0" name="CriterionBid" nillable="true" type="tns:CriterionBid" />
        <xs:element minOccurs="0" name="DestinationUrl" nillable="true" type="xs:string" />
        <xs:element minOccurs="0" name="EditorialStatus" nillable="true" type="tns:AdGroupCriterionEditorialStatus" />
        <xs:element minOccurs="0" name="FinalAppUrls" nillable="true" type="tns:ArrayOfAppUrl" />
        <xs:element minOccurs="0" name="FinalMobileUrls" nillable="true" type="q62:ArrayOfstring" xmlns:q62="http://schemas.microsoft.com/2003/10/Serialization/Arrays" />
        <xs:element minOccurs="0" name="FinalUrlSuffix" nillable="true" type="xs:string" />
        <xs:element minOccurs="0" name="FinalUrls" nillable="true" type="q63:ArrayOfstring" xmlns:q63="http://schemas.microsoft.com/2003/10/Serialization/Arrays" />
        <xs:element minOccurs="0" name="TrackingUrlTemplate" nillable="true" type="xs:string" />
        <xs:element minOccurs="0" name="UrlCustomParameters" nillable="true" type="tns:CustomParameters" />
      </xs:sequence>
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

Elements

Element Description Data Type
CriterionBid The bid to use in the auction.

If the inherited Criterion is a Webpage criterion, then you must use a FixedBid. If the inherited Criterion is a ProductPartition, then you must use a FixedBid unless the Sponsored Products BidOption is set to BidBoost (for details see ProductPartition Usage below). For all other biddable ad group criterions use the BidMultiplier. If you do not use the correct object type, then your requested bid will be ignored: If the bid is required, the operation will fail; If the bid is optional, the default bid will be used.

Add: Requirements vary depending on the inherited Criterion type. The bid is optional and will be set to the default of 0 if not included for AgeCriterion, DayTimeCriterion, DeviceCriterion, GenderCriterion, LocationCriterion, ProfileCriterion, RadiusCriterion, AudienceCriterion, and Webpage criterions. The bid is not applicable for LocationIntentCriterion (The service will not return any error and the bid will be ignored even if you include it). When you add a ProductPartition with the ApplyProductPartitionActions operation the bid is required unless the product partition type is Subdivision, in which case the bid is not allowed.
Update: Requirements vary depending on the inherited Criterion type. The bid is required for AgeCriterion, DayTimeCriterion, DeviceCriterion, GenderCriterion, LocationCriterion, ProfileCriterion, and RadiusCriterion. The bid is not applicable for LocationIntentCriterion (The service will not return any error and the bid will be ignored even if you include it). For AudienceCriterion and Webpage criterions the bid is optional, and If no value is set for the update, this setting is not changed. When you update a ProductPartition with the ApplyProductPartitionActions operation the bid is optional, and If no value is set for the update, this setting is not changed.
CriterionBid
DestinationUrl The URL of the webpage that the user is taken to when they click the ad.

This element is only used if the inherited Criterion is a ProductPartition criterion. For details see ProductPartition Usage below.
string
EditorialStatus Reserved for future use. AdGroupCriterionEditorialStatus
FinalAppUrls Reserved for future use. AppUrl array
FinalMobileUrls Reserved for future use. string array
FinalUrls Reserved for future use. string array
FinalUrlSuffix The final URL suffix can include tracking parameters that will be appended to the end of your landing page URL. We recommend placing tracking parameters that your landing page requires in a final URL suffix so that your customers are always sent to your landing page. For more details and validation rules see Final URL Suffix in the technical guides.

This element is only used if the inherited Criterion is either a ProductPartition or Webpage criterion. For details see ProductPartition Usage and Webpage Usage below.
string
TrackingUrlTemplate Tracking templates are where you can specify URL tracking parameters that are used in tandem with your final URL or landing page.

We recommend that you add the tracking template at the account level and then it will be applied to all URLs for lower level entities such as campaigns, ad groups, and ads. To learn more, see the Microsoft Advertising help articles URL Tracking with Upgraded URLs.

This element is only used if the inherited Criterion is either a ProductPartition or Webpage criterion. For details see ProductPartition Usage and Webpage Usage below.
string
UrlCustomParameters Your custom collection of key and value parameters for URL tracking.

This element is only used if the inherited Criterion is either a ProductPartition or Webpage criterion. For details see ProductPartition Usage and Webpage Usage below.
CustomParameters

The BiddableAdGroupCriterion object has Inherited Elements.

Inherited Elements

Inherited Elements from AdGroupCriterion

The BiddableAdGroupCriterion object derives from the AdGroupCriterion object, and inherits the following elements. The descriptions below are specific to BiddableAdGroupCriterion, and might not apply to other objects that inherit the same elements from the AdGroupCriterion object.

Element Description Data Type
AdGroupId The identifier of the ad group to apply the criterion to.

Add: Required
Update: Required
long
Criterion The criterion to apply to the ad group. The criterion helps determine whether ads in the ad group are served.

For a list of available criterion types, see AdGroupCriterionType.

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed.
Criterion
Id The unique Microsoft Advertising identifier for the ad group criterion.

Add: Read-only
Update: Required
long
Status A status value that determines whether the criterion applies for the ad group.

For most biddable ad group criterions the only supported status value is Active. For exceptions, see Webpage Usage below.

Add: Read-only
Update: Read-only
AdGroupCriterionStatus
Type The type of the ad group criterion. This value is BiddableAdGroupCriterion when you retrieve a biddable ad group criterion. For more information about ad group criterion types, see the AdGroupCriterion Data Object Remarks.

Add: Read-only
Update: Read-only
string

Remarks

ProductPartition Usage

If the inherited Criterion is a ProductPartition criterion, please note the following usage of BiddableAdGroupCriterion properties.

CriterionBid

By default the auction will use use a FixedBid for product groups. You must use a FixedBid unless the Sponsored Products BidOption is set to BidBoost. if the Sponsored Products BidOption is set to BidBoost, then the BidMultiplier represents the percentage (greater than zero) used to amplify your partner's bid.

For example, let's say your partner bids $5 USD in their product group (FixedBid via CriterionBid). If your bid adjustment (BidMultiplier via CriterionBid) is set to 20 (percent) and your ad group's BidMaxValue is 0.50 (50 cents), your share would be 50 cents and not $1 USD.

DestinationUrl

If you are currently using Destination URLs, you must eventually replace them with Tracking Templates. For more information, see URL Tracking with Upgraded URLs.

The URL can contain dynamic parameters such as {MatchType}. For a list of supported parameters, see the Microsoft Advertising help article What tracking or URL parameters can I use?.

The URL can contain a maximum of 1,024 characters. If the URL does not specify a protocol, the system uses the HTTP protocol when a user clicks the ad. If the URL specifies the HTTP protocol when you add an ad, the service will remove the http:// protocol string (the HTTP protocol string does not count against the 1,024 character limit); however, the service will not remove an HTTPS protocol string (https://) from the URL.

On update, to remove the destination URL, set it to an empty string (""). If you leave the element null it will not be updated.

The destination URL is used if specified; otherwise, the destination URL is determined by the corresponding value of the 'Link' that you specified for the product offer in your Microsoft Merchant Center catalog.

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed.

FinalUrlSuffix

The final URL suffix can include tracking parameters that will be appended to the end of your landing page URL. We recommend placing tracking parameters that your landing page requires in a final URL suffix so that your customers are always sent to your landing page. For more details and validation rules see Final URL Suffix in the technical guides.

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed.

TrackingUrlTemplate

The tracking templates can be used in tandem with the URL specified in the 'Link' field for the product offer that you submitted via the Content API. By combining the feed URL with the tracking template, the landing page URL is assembled where a user is directed after clicking the ad. When you use the TrackingUrlTemplate element to update the URL parameters instead of updating them in the feed URL, the feed URL doesn't need to go through editorial review and your ads will continue to serve uninterrupted. For example if your product offer URL in the catalog feed is http://contoso.com/, you could specify the following tracking template: {lpurl}?matchtype={matchtype}&device={device}.

The following validation rules apply to tracking templates. For more details about supported templates and parameters, see the Microsoft Advertising help article What tracking or URL parameters can I use?

  • Tracking templates defined for lower level entities e.g. ads override those set for higher level entities e.g. campaign. For more information, see Entity Limits.

  • The length of the tracking template is limited to 2,048 characters. The HTTP or HTTPS protocol string does count towards the 2,048 character limit.

  • The tracking template must be a well-formed URL beginning with one of the following: http://, https://, {lpurl}, or {unescapedlpurl}.

  • Microsoft Advertising does not validate whether custom parameters exist. If you use custom parameters in your tracking template and they do not exist, then the landing page URL will include the key and value placeholders of your custom parameters without substitution. For example, if your tracking template is http://tracker.example.com/?season={_season}&promocode={_promocode}&u={lpurl}, and neither {_season} or {_promocode} are defined at the campaign, ad group, criterion, keyword, or ad level, then the landing page URL will be the same.

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed.

UrlCustomParameters

Your custom collection of key and value parameters for URL tracking.

Microsoft Advertising will accept the first 8 CustomParameter objects that you include within the CustomParameters object, and if you include more than 8 custom parameters an error will be returned. Each CustomParameter includes Key and Value elements.

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed. Set the UrlCustomParameters element to null or empty to retain any existing custom parameters. To remove all custom parameters, set the Parameters element of the CustomParameters object to null or empty. To remove a subset of custom parameters, specify the custom parameters that you want to keep in the Parameters element of the CustomParameters object.

Webpage Usage

If the inherited Criterion is a Webpage criterion, please note the following usage of BiddableAdGroupCriterion properties.

FinalUrlSuffix

The final URL suffix can include tracking parameters that will be appended to the end of your landing page URL. We recommend placing tracking parameters that your landing page requires in a final URL suffix so that your customers are always sent to your landing page. For more details and validation rules see Final URL Suffix in the technical guides.

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed.

Status

A status value that determines whether the criterion applies for the ad group.

You can set the status to Active or Paused. You cannot set the status to Deleted.

Add: Optional.
Update: Optional. If no value is set for the update, this setting is not changed.

TrackingUrlTemplate

For Webpage criterion the tracking templates can be used in tandem with the landing page URL that is generated dynamically from the domain that you specified for your Dynamic Search Ads campaign. By combining the domain with the tracking template, the landing page URL is assembled where a user is directed after clicking the ad. Here is an example tracking template: {lpurl}?matchtype={matchtype}&device={device}.

The following validation rules apply to tracking templates. For more details about supported templates and parameters, see the Microsoft Advertising help article What tracking or URL parameters can I use?

  • Tracking templates defined for lower level entities e.g. ads override those set for higher level entities e.g. campaign. For more information, see Entity Limits.

  • The length of the tracking template is limited to 2,048 characters. The HTTP or HTTPS protocol string does count towards the 2,048 character limit.

  • The tracking template must be a well-formed URL beginning with one of the following: http://, https://, {lpurl}, or {unescapedlpurl}.

  • Microsoft Advertising does not validate whether custom parameters exist. If you use custom parameters in your tracking template and they do not exist, then the landing page URL will include the key and value placeholders of your custom parameters without substitution. For example, if your tracking template is http://tracker.example.com/?season={_season}&promocode={_promocode}&u={lpurl}, and neither {_season} or {_promocode} are defined at the campaign, ad group, criterion, keyword, or ad level, then the landing page URL will be the same.

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed.

UrlCustomParameters

Your custom collection of key and value parameters for URL tracking.

Microsoft Advertising will accept the first 8 CustomParameter objects that you include within the CustomParameters object, and if you include more than 8 custom parameters an error will be returned. Each CustomParameter includes Key and Value elements.

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed. Set the UrlCustomParameters element to null or empty to retain any existing custom parameters. To remove all custom parameters, set the Parameters element of the CustomParameters object to null or empty. To remove a subset of custom parameters, specify the custom parameters that you want to keep in the Parameters element of the CustomParameters object.

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13