GenderCriterion Data Object - Campaign Management

Defines a criterion that can be used to show ads to users of a specific gender.

The GenderCriterion criterion can be included within BiddableAdGroupCriterion, NegativeAdGroupCriterion, and BiddableCampaignCriterion objects. If ad group level gender criterions are specified, the campaign level gender criterions are ignored for that ad group. In other words the ad group gender criterions override the campaign gender criterions, and are not applied as a union.


<xs:complexType name="GenderCriterion" xmlns:xs="">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:Criterion">
        <xs:element minOccurs="0" name="GenderType" nillable="true" type="tns:GenderType" />


Element Description Data Type
GenderType The gender of the people you want to see your ads.

Add: Required
Update: Not allowed. If you specify this element it must match the existing setting.

The GenderCriterion object has Inherited Elements.

Inherited Elements

Inherited Elements from Criterion

The GenderCriterion object derives from the Criterion object, and inherits the following elements. The descriptions below are specific to GenderCriterion, and might not apply to other objects that inherit the same elements from the Criterion object.

Element Description Data Type
Type The type of the criterion. This value is Gender when you retrieve a gender criterion. For more information about criterion types, see the Criterion Data Object Remarks.

Add: Read-only
Update: Read-only


Service: CampaignManagementService.svc v13