Attract customers and promote your apps
Once your app is in the Microsoft Store, it's time to get it in front of as many customers as possible. Partner Center offers many features that help you promote your products and grow your customer base, including ad campaigns, promo codes, sale pricing, and more.
App promotion campaigns
These campaigns will run ads in any other app that matches your app’s device and category. You can also choose a universal campaign, where the ads will also appear within MSN.com, Outlook.com, Skype, and other Microsoft premium properties.
Free house campaigns
These campaigns will run ads only in your other apps, free of charge.
Free community campaigns
These campaigns will run ads in apps published by other developers who also participate in community ad campaigns, free of charge.
Ad experiences for campaigns
Banner and banner interstitial ads
Banner ads use a portion of the app's real estate. Banner interstitial ads are full-screen ads that grab the complete attention of users.
Video ads are full-screen ads that show users the features of your game in a visually engaging manner. Video ads are currently available for high-budget campaigns. To learn more, email us at email@example.com.
Native ads enable you to send all the individual components of your ad (such as the image, title, and description) to the receiving app. The app stitches these components together to provide a native experience for the user.
Learn more about app promotion campaigns
Other ways to promote your app