Engage with customers online with Dynamics 365 portals

Applies to Dynamics 365 for Customer Engagement apps version 9.x

Dynamics 365 for Marketing includes the full portal capabilities for Dynamics 365 solution, which it uses to enable features like the event portal and marketing pages. If those features are all you need, you never actually have to access the portal capabilities because Dynamics 365 creates, configures, and manages these portals automatically. However, you can also use the portals solution to create custom portals and websites that include features that interact directly with Dynamics 365 data.

The portals solution is highly flexible and customizable. You can create portals for a wide variety of purposes (such as self-service, registration, and data management) and audiences (including customers, partners, and employees).


The portals solution is included with the Marketing app and is available as an add-on for many other Dynamics 365 applications. For complete details about how to work with the portals solution, see its online help.

Work with the event portal

A full-featured events portal is provided with Dynamics 365 for Marketing. It is built by using the standard portals features, and its various elements are visible throughout the portals area of the custom app. The many features of the event portal are fully functional right out of the box. The information published there comes directly from your event-management data in Dynamics 365, and it provides full support for any number of events.

More information: Set up the event portal

Many organizations will find that the standard event portal fulfills all their needs, but if you'd like to customize it, you can do so by using the standard tools and entities of the portal capabilities for Dynamics 365 solution.

Work with marketing pages

Behind the scenes, each marketing page is created as a portal website that is hosted under the portal capabilities for Dynamics 365 solution. However, you won't find them listed anywhere in the portals area of the custom app. Instead you'll set them up by using the Marketing Pages, Marketing Forms, and Marketing Form Field entities in the Marketing work area. More information: Create and deploy marketing pages.

To view traffic information about each marketing page (such as who visited, where they visited from, and for how long), go to Marketing > Internet Marketing > Websites, and then choose the Marketing Page Websites view from the view-selector menu at the top of the page. Here you'll see a separate website listed for each marketing page you have published. Select any of these to view the traffic information. Go back to the Active Websites view to see the list of standard websites that you are monitoring by using this feature. These are websites where you have added a tracking script generated by Dynamics 365, but which are not hosted as Dynamics 365 portals. More information: Register contacts' engagement with your Internet marketing initiatives

Customize the event portal and create custom portals solutions

To customize the event portal, and to set up your own custom portals solutions, you must work with the full portal capabilities for Dynamics 365 solution settings, which are only available in the custom app. To get to the portal settings:

  1. Go to the custom app by selecting Dynamics 365 - custom from the app-selector menu.
    The app-selector menu

  2. The custom app provides a horizontal navigator at the top of the page. Use it to open the Portals tile and then work with the entries there.
    Navigate to the portals area in the custom app

The event portal is set up as a website named "Event Portal," and all the various other elements that it uses (templates, pages, files, and more) are shown as being part of that website.

For complete details about how to work with the portals solution, see its online help.

See also

Deliver web engagement experience with portal capabilities for Dynamics 365 for Customer Engagement
Find your way around Dynamics 365 for Marketing