Audiences Use Cases

Warning

Deprecation Notice
The Marketing Version 202403 (Marketing March 2024) has been sunset. We recommend that you migrate to the latest versioned APIs as well as migrate to the new Content and Community Management APIs to avoid disruptions. See the Migration page for more details. If you haven’t yet migrated and have questions, submit a request on the LinkedIn Developer Support Portal.

LinkedIn Audiences is a set of targeting capabilities to combine LinkedIn’s data with your own data to reach the right audiences on LinkedIn.

About Audiences

• Account Targeting (ABM)
• Contact Targeting
• Website Retargeting

DMP Segment Call Workflow Guides

• DMP Segment Streaming API Workflow
• DMP Segment CSV List Upload Workflow.

Important

Notwithstanding anything to the contrary in the Microsoft Terms of Use and Microsoft Privacy Statement (please find the relevant links in the footer below), your use of the LinkedIn programmatic web APIs, software and other functionality and their associated tools and documentation that LinkedIn makes available to developers are governed by the LinkedIn API Terms of Use unless you have executed a separate signed partnership agreement, in which case that agreement shall apply.