Tutorial: Azure AD SSO integration with HubSpot

In this tutorial, you'll learn how to integrate HubSpot with Azure Active Directory (Azure AD). When you integrate HubSpot with Azure AD, you can:

  • Control in Azure AD who has access to HubSpot.
  • Enable your users to be automatically signed-in to HubSpot with their Azure AD accounts.
  • Manage your accounts in one central location - the Azure portal.

Prerequisites

To configure Azure AD integration with HubSpot, you need the following items:

  • An Azure AD subscription. If you don't have an Azure AD subscription, create a free account before you begin.
  • A HubSpot subscription with single sign-on enabled.

Scenario description

In this tutorial, you configure and test Azure AD single sign-on in a test environment and integrate HubSpot with Azure AD.

HubSpot supports the following features:

  • SP-initiated single sign-on.
  • IDP-initiated single sign-on.

To configure the integration of HubSpot into Azure AD, you need to add HubSpot from the gallery to your list of managed SaaS apps.

  1. Sign in to the Azure portal using either a work or school account, or a personal Microsoft account.
  2. On the left navigation pane, select the Azure Active Directory service.
  3. Navigate to Enterprise Applications and then select All Applications.
  4. To add new application, select New application.
  5. In the Add from the gallery section, type HubSpot in the search box.
  6. Select HubSpot from results panel and then add the app. Wait a few seconds while the app is added to your tenant.

Configure and test Azure AD SSO for HubSpot

Configure and test Azure AD SSO with HubSpot using a test user called B.Simon. For SSO to work, you need to establish a link relationship between an Azure AD user and the related user in HubSpot.

To configure and test Azure AD SSO with HubSpot, perform the following steps:

  1. Configure Azure AD SSO - to enable your users to use this feature.
    1. Create an Azure AD test user - to test Azure AD single sign-on with B.Simon.
    2. Assign the Azure AD test user - to enable B.Simon to use Azure AD single sign-on.
  2. Configure HubSpot SSO - to configure the single sign-on settings on application side.
    1. Create HubSpot test user - to have a counterpart of B.Simon in HubSpot that is linked to the Azure AD representation of user.
  3. Test SSO - to verify whether the configuration works.

Configure Azure AD SSO

  1. In the Azure portal, on the HubSpot application integration page, find the Manage section and select Single sign-on.

  2. On the Select a Single sign-on method page, select SAML.

  3. On the Set up Single Sign-On with SAML page, click the pencil icon for Basic SAML Configuration to edit the settings.

    Edit Basic SAML Configuration

  4. In the Basic SAML Configuration pane, to configure IDP-initiated mode, perform the following steps:

    1. In the Identifier box, enter a URL that has the following pattern: https://api.hubspot.com/login-api/v1/saml/login?portalId=<CUSTOMER ID>.

    2. In the Reply URL box, enter a URL that has the following pattern: https://api.hubspot.com/login-api/v1/saml/acs?portalId=<CUSTOMER ID>.

    Note

    To format the URLs, you can also refer to the patterns shown in the Basic SAML Configuration pane in the Azure portal.

  5. To configure the application in SP-initiated mode:

    1. Select Set additional URLs.

    2. In the Sign on URL box, enter https://app.hubspot.com/login.

  6. In the Set up Single Sign-On with SAML pane, in the SAML Signing Certificate section, select Download next to Certificate (Base64). Select a download option based on your requirements. Save the certificate on your computer.

    The Certificate (Base64) download option

  7. In the Set up HubSpot section, copy the following URLs based on your requirements:

    Copy configuration URLs

Create an Azure AD test user

In this section, you'll create a test user in the Azure portal called B.Simon.

  1. From the left pane in the Azure portal, select Azure Active Directory, select Users, and then select All users.
  2. Select New user at the top of the screen.
  3. In the User properties, follow these steps:
    1. In the Name field, enter B.Simon.
    2. In the User name field, enter the username@companydomain.extension. For example, B.Simon@contoso.com.
    3. Select the Show password check box, and then write down the value that's displayed in the Password box.
    4. Click Create.

Assign the Azure AD test user

In this section, you'll enable B.Simon to use Azure single sign-on by granting access to HubSpot.

  1. In the Azure portal, select Enterprise Applications, and then select All applications.
  2. In the applications list, select HubSpot.
  3. In the app's overview page, find the Manage section and select Users and groups.
  4. Select Add user, then select Users and groups in the Add Assignment dialog.
  5. In the Users and groups dialog, select B.Simon from the Users list, then click the Select button at the bottom of the screen.
  6. If you are expecting a role to be assigned to the users, you can select it from the Select a role dropdown. If no role has been set up for this app, you see "Default Access" role selected.
  7. In the Add Assignment dialog, click the Assign button.

Configure HubSpot SSO

  1. Open a new tab in your browser and sign in to your HubSpot administrator account.

  2. Select the Settings icon in the upper-right corner of the page.

    The Settings icon in HubSpot

  3. Select Account Defaults.

    The Account Defaults option in HubSpot

  4. Scroll down to the Security section, and then select Set up.

    The Set up option in HubSpot

  5. In the Set up single sign-on section, perform the following steps:

    1. In the Audience URl (Service Provider Entity ID) box, select Copy to copy the value. In the Azure portal, in the Basic SAML Configuration pane, paste the value in the Identifier box.

    2. In the Sign on URL, ACS, Recipient, or Redirect box, select Copy to copy the value. In the Azure portal, in the Basic SAML Configuration pane, paste the value in the Reply URL box.

    3. In HubSpot, in the Identity Provider Identifier or Issuer URL box, paste the value for Azure AD Identifier that you copied in the Azure portal.

    4. In HubSpot, in the Identity Provider Single Sign-On URL box, paste the value for Login URL that you copied in the Azure portal.

    5. In Windows Notepad, open the Certificate(Base64) file that you downloaded. Select and copy the contents of the file. Then, in HubSpot, paste it in the X.509 Certificate box.

    6. Select Verify.

      The Set up single sign-on section in HubSpot

Create HubSpot test user

To enable Azure AD a user to sign in to HubSpot, the user must be provisioned in HubSpot. In HubSpot, provisioning is a manual task.

To provision a user account in HubSpot:

  1. Sign in to your HubSpot company site as administrator.

  2. Select the Settings icon in the upper-right corner of the page.

    The Settings icon in HubSpot

  3. Select Users & Teams.

    The Users & Teams option in HubSpot

  4. Select Create user.

    The Create user option in HubSpot

  5. In the Add email addess(es) box, enter the email address of the user in the format brittasimon@contoso.com, and then select Next.

    The Add email address(es) box in the Create users section in HubSpot

  6. In the Create users section, select each tab. On each tab, set the relevant options and permissions for the user. Then, select Next.

    Tabs in the Create users section in HubSpot

  7. To send the invitation to the user, select Send.

    The Send option in HubSpot

    Note

    The user is activated after the user accepts the invitation.

Test SSO

In this section, you test your Azure AD single sign-on configuration with following options.

SP initiated:

  • Click on Test this application in Azure portal. This will redirect to HubSpot Sign on URL where you can initiate the login flow.

  • Go to HubSpot Sign-on URL directly and initiate the login flow from there.

IDP initiated:

  • Click on Test this application in Azure portal and you should be automatically signed in to the HubSpot for which you set up the SSO.

You can also use Microsoft My Apps to test the application in any mode. When you click the HubSpot tile in the My Apps, if configured in SP mode you would be redirected to the application sign on page for initiating the login flow and if configured in IDP mode, you should be automatically signed in to the HubSpot for which you set up the SSO. For more information about the My Apps, see Introduction to the My Apps.

Next steps

Once you configure HubSpot you can enforce Session control, which protects exfiltration and infiltration of your organization’s sensitive data in real time. Session control extends from Conditional Access. Learn how to enforce session control with Microsoft Defender for Cloud Apps.